Business Trends
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Business Trends
Maria Piscopo Nov 01, 2000 0 comments

Being a profitable photography
business means dealing with pricing more successfully than you have been.
The problem seems to be that pricing brings out feelings of hesitancy,
doubt, and uncertainty in many creative professionals--photographersincluded.

Business Trends
Maria Piscopo Sep 01, 2000 0 comments


Getting published is probably the most overlooked area of self-promotion,
yet for the low (or no) cost, it has very high rewards. The goal of the
publicity is not to sell your photography services.Your...

Business Trends
Maria Piscopo Aug 01, 2000 0 comments

The Beginners Method.
You'll need three trays; a black and white enlarger; a red, green, and
blue filter; some of the special, ambient temperature, color chemicals;
and, of course, some color printing paper.

Business Trends
Maria Piscopo Jul 01, 2000 0 comments

Marketing on the World Wide
Web has become a very popular subject among photographers. I am always
asked about the topic when teaching my seminars and workshops. This
column is a gathering of information from a survey...

Business Trends
Maria Piscopo Jun 01, 2000 0 comments

Travel photography is a specialty
and a passion. Most photographers love to travel, and many pursue assignments
for the access to people and places to shoot for stock. It is often
the after-market sales that bring inth...

Business Trends
Maria Piscopo May 01, 2000 0 comments

Business Trends...

Business Trends
Maria Piscopo Apr 01, 2000 0 comments

The Sandra David project began in 1992 when David Rigg and Sandra Crebbin formed a company for marketing their fine art images in galleries and in print.

David G. Rigg is a former Navy photographer with secondary training as a...

Business Trends
Maria Piscopo Mar 01, 2000 0 comments

One of the pioneers in the
business of digital technology is J.W. Burkey. He operates an eight-person
studio out of Dallas, Texas, and now works with his wife, Cathy, who
has worked as an art buyer and a stock photoedit...

Business Trends
Maria Piscopo Feb 01, 2000 0 comments

New media technology provides one of the most important industry changes in the photography marketplace. It is important because it creates many new job opportunities for photographers who know how and where to look for the work. It is important because...

Business Trends
Maria Piscopo Nov 01, 1999 2 comments

You learned in photography
classes about producing images--traditionally and digitally. Now,
you want to make some money from your investment of time, energy, and
money. You enjoy making images and want more thanth...

Business Trends
Maria Piscopo Sep 01, 1999 0 comments

Whether you are just starting
your photography career or ready to give it a boost, consider working
with nonprofit organizations. It is the best opportunity for creative
and cost effective self-promotion you can findtod...

Business Trends
Maria Piscopo Aug 01, 1999 0 comments

Today's photographers
often find their greatest business challenge is keeping up with new
technology. How do you keep track of new digital equipment and software?
How do you know what is right for you?
...

Business Trends
Maria Piscopo Jul 01, 1999 0 comments

There are many different ways to approach the design and production of promotional materials.

First you'll need "primary" promotional material. These visual pieces are used most often for sending ahead to get an...

Business Trends
Maria Piscopo Jun 01, 1999 0 comments

June is always a good time
to reevaluate the state of your business. What have you done for self-promotion
so far this year? What are your goals and plans for the new millennium?
A new look at your 1999 marketing planis...

Business Trends
Maria Piscopo Mar 01, 1999 0 comments

In last month's column
I addressed the marketing of "personal vision" for the commercial
photographer. I made the point that the marketing must be broadcast
to the great number of commercial clientswho...