Business Trends

Sort By: Post Date | Title | Publish Date
Maria Piscopo Posted: May 03, 2016 0 comments

Getting work as a travel photographer has never been easy. Today, factors of the economy and technology have added obstacles that require even more knowledge and planning. The five travel photographers we interviewed work with clients ranging from editorial to corporate and advertising.

Maria Piscopo Posted: Mar 15, 2016 1 comments

R. J. Kern is the owner and photographer of Kern-Photo, a Minneapolis-based wedding photography business. He started the company eight years ago after spending five years with the National Geographic Society. His wedding photography locations range from backyards to destinations around the world. He also teaches photography workshops and has won many awards, including making the “50 Top US Wedding Photographers”.

Maria Piscopo Posted: Feb 19, 2016 0 comments

It is true that documentary photography dates back to the Civil War but most photo history textbooks credit the era of the 1930s to the 1950s when photographers such as Robert Capa, Margaret Bourke-White, Dorothea Lange, Henri Cartier-Bresson, and Alfred Eisenstaedt raised the public awareness of photojournalism and became famous for their magazine and newspaper work.

Maria Piscopo Posted: Jan 22, 2016 1 comments

There are many photography businesses today successfully using online and social media marketing tools and techniques to make sales. But converting followers or web visitors to actual clients is still more art than science. We interviewed a group of market-savvy photographers to learn their tips on how to best promote your photography on the web. Thanks to our contributors: Marguerite Beaty, Crea8fotos; Lukas Dryja, CEO and Co-Founder of Format.com; Brian McMillen, BKM Photography; and Ian L. Sitren, Second Focus.

Maria Piscopo Posted: Dec 22, 2015 0 comments

In this column we look at some of the business aspects of fine art photography: getting established, finding clients, looking for gallery representation, marketing techniques, and finding your style and direction. Special thanks to this month’s contributing photographers: Sean Bagshaw (Outdoor Exposure Photography, LLC), David Bowman, John Granata (John Granata Fine Art), Robin Hill, and Cheyenne L Rouse.

Maria Piscopo Posted: Nov 27, 2015 0 comments

Professional sports photography for the editorial market is an endangered species. Unfortunately, a lot of it has to do with editorial clients turning away from the professional photographer to sports enthusiasts who are willing to trade their photos for season tickets.

Maria Piscopo Posted: Oct 30, 2015 0 comments

Michael Grecco is an award-winning, internationally renowned director and photographer of celebrity portraits, advertising and editorial commissions, private collections, and fine art. As one of the most respected visual storytellers in the world, his conceptual vision and signature dramatic lighting create distinctive images that are evocative, sophisticated, and comedic.

Maria Piscopo Posted: Sep 22, 2015 0 comments

While branding might not be as sexy a topic as fashion or travel photography, it’s a critical element to making your photography business a success. Fortunately, we have a good group of educated and experienced photographers to help bring us up to date on what branding is, how to create it, mistakes to avoid, and why it’s so important to your business. Bottom line? Marketing your photography with a strong brand message will give you a competitive edge and get you paid what you are worth. I want to thank my patient contributors for sharing their knowledge and lessons with us: Casey Bevington, Matthew Dutile, Andrew Fingerman at PhotoShelter, Karen Hirsch, Giulio Sciorio, Beth Taubner at Mercurylab, and Daniel Waters at Get Pro Photo. They gave so many good ideas and tips that you will want to take notes!

Maria Piscopo Posted: Aug 07, 2015 0 comments

Wildlife and nature photography is certainly a niche market but it turns out to be bigger than many think. According to our contributing photographers in this month’s column, photos of nature and wildlife can be sold for a broad range of uses, including stock, editorial, book publishing, interior design, fine art, and even assignment. Other important questions we ask our wildlife and nature photographers this month include what does it take to make your passion for these subjects a business? How do you market and promote your images?

Maria Piscopo Posted: Jul 07, 2015 0 comments

Since technologies of database management (direct mail) and Internet marketing (websites) have cut into the advertising agencies’ “lock” on buying media space as the only way to sell products and services, the industry has scrambled to reinvent itself. As a result, photographers have felt an impact on their advertising photography businesses.

Maria Piscopo Posted: May 15, 2015 2 comments

This is one of my favorite topics: photographers doing good works by donating photography services to charities and other nonprofit organizations. In this column, I’ll look at how to make a living while making a difference. For starters, donating your photography to a good cause will help you develop business skills. It will also give you access to people and places for portfolio development and allow you to meet an amazing network of new friends. Organizations you can donate your photography to range from local to global and cover a variety of issues from healthcare and education to shelter animals. Sincere thanks to our contributors for their work: Luke Copping, Tim Courtney, Cathy Greenblat, and Isaac Howard (websites at end of column).

Maria Piscopo Posted: Apr 21, 2015 0 comments

Today’s wedding photography business uses many different self-promotional tools ranging from traditional bridal shows to social media advertising. No one photographer has the “right” way to run a wedding business; each photographer’s targeted wedding clientele, their individual photography style and business plan will dictate how differently they market and find clients.

Maria Piscopo Posted: Apr 07, 2015 0 comments

The photography of natural disasters and human tragedy—from earthquakes to suicide bombers—is an area of photojournalism filled with challenges. Photojournalists often face both physical and emotional obstacles but still need to keep a cool head and continue capturing the images. While their photos will tell the story of the event, photographers have their own personal stories to tell as well. The accounts told here are mostly about business but also touch on the heart of why someone takes on this area of photography and keeps going despite the emotional toll. We discuss issues of privacy and model releases, working at a disaster scene, what agencies to coordinate with, handling injury and trauma, and the pros and cons of pursuing this work.

Filed under
Maria Piscopo Posted: Dec 16, 2014 0 comments
This column is not about what to charge, it’s about how to get paid what you’re worth as a photographer. Much has been said about the changing of the client/photographer relationship and most working pros agree that we are not in the same game anymore. Both as individuals and an industry, we need to try new and different techniques to take charge of what we charge.
Maria Piscopo Posted: Sep 30, 2014 0 comments

Beyond learning how to handle cameras and photo equipment, working as a photo assistant will teach you many lessons that will go a long way toward helping you build a successful career. Skills you’d most likely garner include learning about project management, studio protocols, location procedures, dealing with clients, preproduction and postproduction work, and more. These are all essential business skills and can often be learned only “on the job.” Indeed, talk to many established pros today and you’ll find that’s how they got their start.

Pages