Business Trends
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Business Trends
Maria Piscopo Jan 01, 2004 0 comments

Looking for new and different
ways to bring in more business, photographers often ask me about working
with a rep. As an art/photo rep for almost 25 years, I can appreciate
the balance the relationship can bring to abus...

Business Trends
Maria Piscopo Dec 01, 2003 0 comments

After a year of interviewing
successful photographers in diverse fields from action sports to fine
art for this column and my own marketing workshops, I'd like to
offer a few thoughts to help you plan to face thec...

Business Trends
Maria Piscopo Nov 01, 2003 0 comments

Most photographers think
that selling their work is all about images--but that is not the
case, especially in today's commercial photography marketplace.
But if you are not selling images, what is theclient...

Business Trends
Maria Piscopo Oct 01, 2003 1 comments

I never really believed in the term "overnight success" in photography that is, until I met one. Patrick Ecclesine's (www.ecclesine.com) achievements took actually a week or two and they were...

Business Trends
Maria Piscopo Sep 01, 2003 3 comments

Many consumer (wedding/portrait)
photographers look at commercial photography projects and ask--is
that for me? The answer is yes, but only if you are willing to do some
homework. Unlike the consumer market whereyo...

Business Trends
Maria Piscopo Aug 01, 2003 0 comments

Business Trends

Fine art photography sales is the one area so many photographers would like to explore because it has the ultimate advantage of showing your most personal work--and getting paid for it! Photography has always...

Business Trends
Maria Piscopo May 01, 2003 5 comments

Business Trends

Though travel photography is one of the most sought-after careers in the business, it is difficult to get started and even harder to get established. As a business, it can be approached as both an...

Business Trends
Maria Piscopo Apr 01, 2003 0 comments

Business Trends

Because you need a specific marketing message to sell to potential clients, most photographers base their business on the subject of the photograph such as people, products, and architecture. Some photographers...

Business Trends
Maria Piscopo Mar 01, 2003 0 comments

Business Trends...

Business Trends
Maria Piscopo Nov 01, 2002 1 comments

For photographers, finding
new ideas for self-promotion is an ongoing business issue. In today's
competitive marketplace, you have to maintain a balance between what creative
ideas you plan and what you can really accomplish. To help you evaluate...

Business Trends
Maria Piscopo Oct 01, 2002 0 comments

As many commercial photographers
will tell you, it has not been such a great year for business. Though
the consumer (wedding/portrait) shooter seems to be still building sales
and finding new clients, the commercial shooters have been looking for...

Business Trends
Maria Piscopo Sep 01, 2002 0 comments

In the competitive business
of consumer photography, selling your personal style has always been the
way to improve sales and go to a higher level of pricing and clientele
for weddings and portraits. I get asked about this topic of "personal
st...