Maria Piscopo

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Maria Piscopo Posted: Jan 20, 2015 0 comments

Photographers have always looked to the fine art field as a marketing outlet for their personal work but can you really make money from art sales? How do you establish yourself in the business? What are the best marketing tools for finding gallery representation and fine art clients? Is your work truly “fine art”? Certainly there will be many similarities to marketing consumer or commercial photography but the fine art world has some unique pitfalls and opportunities to watch for if you plan to expand into this field.

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Maria Piscopo Posted: Dec 16, 2014 0 comments
This column is not about what to charge, it’s about how to get paid what you’re worth as a photographer. Much has been said about the changing of the client/photographer relationship and most working pros agree that we are not in the same game anymore. Both as individuals and an industry, we need to try new and different techniques to take charge of what we charge.
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Maria Piscopo Posted: Nov 18, 2014 1 comments

Even with today’s “everyone with a camera is a photographer” syndrome, the event photography business is still ripe for making sales. With event photography, clients can’t use stock photos and shooting their own images often turns out to be below par, at best. It is a very specialized field of professional photography requiring both personal and business skills.

Maria Piscopo Posted: Sep 30, 2014 0 comments

Beyond learning how to handle cameras and photo equipment, working as a photo assistant will teach you many lessons that will go a long way toward helping you build a successful career. Skills you’d most likely garner include learning about project management, studio protocols, location procedures, dealing with clients, preproduction and postproduction work, and more. These are all essential business skills and can often be learned only “on the job.” Indeed, talk to many established pros today and you’ll find that’s how they got their start.

Maria Piscopo Posted: Aug 01, 2014 0 comments

Questions about the viability of travel photography as a way to make money are inevitable in my marketing workshops and classes. The allure is undeniable—it seems to be all about exotic places to visit and fascinating people to meet. While lots of photographers want to get into travel photography, it’s also one of the most competitive fields in freelance photography.

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Maria Piscopo Posted: Jul 04, 2014 Published: Jun 01, 2014 0 comments
If you ask a dozen photo buyers to define lifestyle photography you’d get a dozen different answers. The most common reply might be “people doing everyday things, at home and at work.” Lifestyle images are valuable in stock, but what about assignment work? Our contributors this month validate the market for assignments—under certain conditions. The images should be natural and the models and situations realistic and believable. They should tell some kind of story or depict an emotion. As with any stock or assignment work, topnotch production values are critical as well as diversity in models of gender, age, and ethnicity. Whether stock or assignment, lifestyle photography is in demand in today’s market.
Maria Piscopo Posted: Jun 20, 2014 Published: May 01, 2014 0 comments
What is “stock” photography, and how can it be a source of revenue? First, let’s define some terms. In most cases, rather than selling an image in the stock photo market think “license,” as stock images are not really sold—they are licensed for a particular use. The larger agencies all license Rights Managed (RM) images and many Royalty Free (RF) agencies will offer a “removal from market” option if an exclusive license is needed by the client.
Maria Piscopo Posted: May 15, 2014 Published: Apr 01, 2014 1 comments
While you as the photographer own the copyright to images you create, this does not negate the privacy rights of any recognizable individual in your photo. Knowing when you can sell or lease that image with or without a model release is important. In this article we cover that ground as well as the impact of social media and new technology on privacy rights and model releases.
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Maria Piscopo Posted: Apr 18, 2014 Published: Mar 01, 2014 0 comments
While Uncle Ned might be bragging that he can take care of the photography at his niece’s wedding with his D-SLR with built-in flash, amusing and sometimes bitter experiences have taught prospective brides that there’s nothing like an experienced photographer to do the job right. But getting yourself and your work in front of that group of brides and wedding planners can be a challenge, and that’s what this month’s column is all about. We’ll take a look at changes in the business model, including portfolios, marketing materials, networking with wedding vendors, and bridal shows.
Maria Piscopo Posted: Mar 21, 2014 Published: Feb 01, 2014 0 comments
As technology changes so do methods of presentation. In this article I set out to discover what type of portfolio photographers have found work best and, from the buyer’s perspective, what type or types they prefer. As I conducted the interviews among art directors, photo reps, and photographers it all began to boil down to this: how do you get your work seen by potential clients and how do you craft an effective portfolio that makes sense to them and represents your craft and passion?

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