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Maria Piscopo Posted: Sep 16, 2016 0 comments

As a photo rep, I have always had great admiration for the portrait photographer. You are catching people at their worst (“I hate having my picture taken!”) and at their best (“Yes, this is really who I am!”). Whether it is a toddler, high school senior, or CEO, you are responsible to keep people calm, work fast, overcome technical and travel obstacles, and manage all the details of composition and lighting. In this column, we talk about all these issues as well as marketing your portrait photography business, the skills required for business success.

Maria Piscopo Posted: Jul 05, 2016 0 comments

For this month’s column, we look at how to turn your love for wildlife photography into a serious business. I interviewed the husband-and-wife team of David and Jennifer Hemmings who have been particularly successful in the wildlife photography field.

Maria Piscopo Posted: May 03, 2016 0 comments

Getting work as a travel photographer has never been easy. Today, factors of the economy and technology have added obstacles that require even more knowledge and planning. The five travel photographers we interviewed work with clients ranging from editorial to corporate and advertising.

Maria Piscopo Posted: Mar 15, 2016 1 comments

R. J. Kern is the owner and photographer of Kern-Photo, a Minneapolis-based wedding photography business. He started the company eight years ago after spending five years with the National Geographic Society. His wedding photography locations range from backyards to destinations around the world. He also teaches photography workshops and has won many awards, including making the “50 Top US Wedding Photographers”.

Maria Piscopo Posted: Feb 19, 2016 0 comments

It is true that documentary photography dates back to the Civil War but most photo history textbooks credit the era of the 1930s to the 1950s when photographers such as Robert Capa, Margaret Bourke-White, Dorothea Lange, Henri Cartier-Bresson, and Alfred Eisenstaedt raised the public awareness of photojournalism and became famous for their magazine and newspaper work.

Maria Piscopo Posted: Jan 22, 2016 1 comments

There are many photography businesses today successfully using online and social media marketing tools and techniques to make sales. But converting followers or web visitors to actual clients is still more art than science. We interviewed a group of market-savvy photographers to learn their tips on how to best promote your photography on the web. Thanks to our contributors: Marguerite Beaty, Crea8fotos; Lukas Dryja, CEO and Co-Founder of Format.com; Brian McMillen, BKM Photography; and Ian L. Sitren, Second Focus.

Maria Piscopo Posted: Dec 22, 2015 0 comments

In this column we look at some of the business aspects of fine art photography: getting established, finding clients, looking for gallery representation, marketing techniques, and finding your style and direction. Special thanks to this month’s contributing photographers: Sean Bagshaw (Outdoor Exposure Photography, LLC), David Bowman, John Granata (John Granata Fine Art), Robin Hill, and Cheyenne L Rouse.

Maria Piscopo Posted: Nov 27, 2015 0 comments

Professional sports photography for the editorial market is an endangered species. Unfortunately, a lot of it has to do with editorial clients turning away from the professional photographer to sports enthusiasts who are willing to trade their photos for season tickets.

Maria Piscopo Posted: Oct 30, 2015 0 comments

Michael Grecco is an award-winning, internationally renowned director and photographer of celebrity portraits, advertising and editorial commissions, private collections, and fine art. As one of the most respected visual storytellers in the world, his conceptual vision and signature dramatic lighting create distinctive images that are evocative, sophisticated, and comedic.

Maria Piscopo Posted: Sep 22, 2015 0 comments

While branding might not be as sexy a topic as fashion or travel photography, it’s a critical element to making your photography business a success. Fortunately, we have a good group of educated and experienced photographers to help bring us up to date on what branding is, how to create it, mistakes to avoid, and why it’s so important to your business. Bottom line? Marketing your photography with a strong brand message will give you a competitive edge and get you paid what you are worth. I want to thank my patient contributors for sharing their knowledge and lessons with us: Casey Bevington, Matthew Dutile, Andrew Fingerman at PhotoShelter, Karen Hirsch, Giulio Sciorio, Beth Taubner at Mercurylab, and Daniel Waters at Get Pro Photo. They gave so many good ideas and tips that you will want to take notes!

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