Business Trends
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Business Trends
Maria Piscopo Sep 01, 2002 0 comments

In the competitive business
of consumer photography, selling your personal style has always been the
way to improve sales and go to a higher level of pricing and clientele
for weddings and portraits. I get asked about this topic of "personal
st...

Business Trends
Maria Piscopo Aug 01, 2002 0 comments

I really never know what to expect when I'm taking one of my classes on a field trip. I do know that I will be using the same portrait techniques outdoors that I use when I'm in a studio environment. I also know that the outdoor settings offer many more challenges and...

Business Trends
Maria Piscopo Jul 01, 2002 Published: Jun 01, 2002 1 comments

You are in the business of
photography to make money but often photographers do not know how to manage
their business to make a profit--or even where profit comes from! To help
you better manage your business to make a profit, we interviewedTom...

Business Trends
Maria Piscopo Jun 01, 2002 0 comments

If all the trends and innovations
in the marketing and business of photography, one of the most exciting
is e-mail marketing. This can be considered as a supplement to your advertising
and direct mail and is a great way to reach current and prospectivec...

Business Trends
Maria Piscopo May 01, 2002 0 comments

I am always asked these
same questions in my self-promotion seminars. Why is there a long-standing
prejudice against hiring a photographer who is also the writer of the
story? Is digital capture expected now for the photojournalist? How do
you...

Business Trends
Maria Piscopo Mar 01, 2002 0 comments

In our continuing
series on getting started in photography, you will now learn how to develop,
write, and act on a "plan of action." Goal setting is not enough. Your
challenge is to go get your goals, not just set them!

Business Trends
Maria Piscopo Feb 01, 2002 0 comments

For a photography business
to be profitable, there must be a client base that you can work with and
that has an interest in the type of work you do. Getting started or expanding
your business involves shooting a lot of images for these clients. The...

Business Trends
Maria Piscopo Jan 01, 2002 0 comments

My popular request we will take the next few months and look at the basics of getting a photography business started (or restarted, as the case may be). This month we will discuss making the commitment to being in business and the financial and legal issues to get the business started. In...

Business Trends
Maria Piscopo Nov 01, 2001 0 comments

Photography is about commerce.
There are photographers and photography clients. It's a two-party
system! To be commercially successful, no matter what you do as a photographer,
your challenge is to understand what...

Business Trends
Maria Piscopo Sep 01, 2001 0 comments

The biggest
challenge to professional photographers today is the ability to create
images they enjoy making while earning money. By this, I mean profits,
not just sales. The need to get images of value to a client who will pay...

Business Trends
Maria Piscopo Jun 01, 2001 0 comments

As a photo rep
and workshop instructor I have been collecting web sites that provide
me with information for both the business and the marketing of photography
services. In this column, I will share my current collection and att...

Business Trends
Maria Piscopo Apr 01, 2001 0 comments

With this column,
we will review three stages for getting the money for your photography
services. We'll look at how to use an industry standard contract
with terms and conditions of payment, discuss making agreements with...

Business Trends
Maria Piscopo Mar 01, 2001 0 comments

Recognize that
making images is a complicated and evolving process, whether it's
via the digital or traditional route. "Going digital" from your perspective
is no longer an issue or even a simple choice of just digitalcap...

Business Trends
Maria Piscopo Jan 01, 2001 0 comments

Sales calls are not dead
but they are different. It seems that non-personal marketing appears to
have taken over personal sales calls in today's self-promotion mix.
Everyday you read about the extensive use of photographers' web
sit...

Business Trends
Maria Piscopo Dec 01, 2000 0 comments

Your reality check for next
year is "in the mail" and to make sure it doesn't bounce come January
1, 2001, let's review some of the important topics we discussed this year.
They are: stock photography, new media clients, digital technology, and...