Business Trends
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Business Trends
Maria Piscopo May 01, 2008 0 comments

When photographers sell their work they are not only selling images. Fees also include the rights to the use of photos, so additional factors such as overhead, equipment, experience, and personal expertise must be considered. For sometime industry associations have recommended and referred photographers to books and other written guidelines that were dedicated to helping establish...

Business Trends
Maria Piscopo Apr 01, 2008 0 comments

Success, self-fulfillment, and philanthropy are common goals among professional photographers. Ingrained within us all is the desire to help others, but that lofty aspiration is sometimes beyond reach as we focus on maintaining a comfortable existence. How can you harness your talent and use it to help others while paying the rent at the same time? Is it possible to spread...

Business Trends
Maria Piscopo Mar 01, 2008 0 comments

As image technology progresses, professional photographers face new challenges to build and expand their businesses. Finding new revenue streams and securing the maximum amount of promotional exposure can seem daunting. The industry keeps evolving and pros must evolve as well. Getting into photography workshops can be a source of income and a prime opportunity to generate business...

Business Trends
Maria Piscopo Feb 01, 2008 0 comments

As digital technology grows it's critical for photographers to enlighten themselves about the most essential business and technical practices. The legalities associated with digital capture are quite different from film and need to be addressed in the everyday business of digital photo shoots. The work of the American Society of Media Photographers (ASMP), Universal...

Business Trends
Maria Piscopo Jan 01, 2008 0 comments

Sula of sulaimagery.com began her career in photography in her 20s shooting parties, events, and portraits. At the time, it was not her full-time career because her true artistic passion was shooting macros and landscapes. Sula quips, "Unfortunately, I never got a flower to pay me, so I kept a day job to help pay for my photography and travel habit."

...

Business Trends
Maria Piscopo Dec 01, 2007 0 comments

Is your website working as hard as it could as an online portfolio? I have been back and forth for years with photographers and their clients on website marketing and not everyone agrees on their value. Certainly, websites are an important marketing tool when used as advertising--they broadcast your marketing message to potential clients. But how well do they work as...

Business Trends
Maria Piscopo Nov 01, 2007 0 comments

With such a strong balance of business and photographic skills, Bill Bachmann is the successful author of five books, his two newest books being Images of Woman and Send Me Anywhere. He is also a best-selling stock photographer.

Bachmann was destined from childhood to be a photographer; his mother was a photographer and writer and gave him a Brownie...

Business Trends
Maria Piscopo Oct 01, 2007 0 comments

A 27-year photo veteran, Gil Smith (www.gilsmith.com) is an internationally-recognized advertising photographer specializing in high-action automotive and sports-industry images. Smith is currently one of Canon U.S.A., Inc.'s prestigious "Explorers of Light," a small group of professionals chosen to push the...

Business Trends
Maria Piscopo Sep 01, 2007 0 comments

You know what you would like to do as a photographer--everything! But for your own marketing purposes, "everything" covers too wide a range of subjects. Clients of photographic services are really only interested in what they need. There are no clients who hire for "everything." With that in mind we asked a variety of clients what they look for when...

Business Trends
Maria Piscopo Aug 01, 2007 0 comments

When you fly commercial airlines these days, they always seem to make a point to say, "We know you have a choice in airlines, thank you for choosing us!" There are a lot of wedding photographers for prospective clients to choose from, but then again there is lots of business to go around. With the low-end wedding market taken over by "Cousin Jerry" with his...

Business Trends
Maria Piscopo Jun 01, 2007 0 comments

Twenty years ago, business software for photographers was limited. The move from paper to software was a big and risky leap of faith. We talked with a number of photographers to get their take on how, and if, software holds the key.

Geoff Manasse (www.manasse.com): I'm the sort of software user...

Business Trends
David Whitson May 01, 2007 0 comments

Are you interested in taking action shots of youth sports events and selling pictures on-site? It can be a great way to start earning money with photography, and the market is more accessible than you might think.

Is There A Market In Your Area?

On-site event photography can be done as a business or as a weekend hobby; either way, it's...

Business Trends
Maria Piscopo Apr 01, 2007 0 comments

Your "marketing mix" is your plan for the variety of ways to keep your name and your work in front of prospective clients, and to help grow your business. Most photographers will do an ad, promo piece, or mailing now and then. These contacts are good but you need all these marketing tools in a "mix" that will tie them together to get the best results.

Business Trends
Maria Piscopo Mar 01, 2007 0 comments

Just as you thought everything is swinging to online promotion, a new type of printed portfolio book has finally broken through and onto the scene. The printing of an actual "coffee-table" book as a portfolio uses the latest technology as a business tool for you to market your services. Presenting prospective clients with a beautifully bound and printed book makes a...

Business Trends
Maria Piscopo Feb 01, 2007 0 comments

As a way of building their business, photographers often ask me about working with a rep. As an art/photo rep, I deal with the commercial clients for the "talent" I represent. Being this rep means handling the selling, pricing, negotiating, and scheduling while the photographer concentrates on the creative aspects of the assignment. Most photographers are asking me...