Business Trends
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Business Trends
Maria Piscopo Mar 01, 2011 7 comments

With new technology and more savvy consumers, the wedding photography business has seen some big changes in the last few years. The photojournalistic “fad” has turned into an established style. The proliferation of digital cameras has turned everyone’s “Cousin Bill” into a photographer and has pushed the professional to create more and better services for their...

Business Trends
Maria Piscopo Jan 01, 2011 5 comments

There is a long tradition of photographers giving workshops, either self-sponsored or within an established workshop organization structure. Workshops cover a wide range of topics, from fashion/beauty to nature/travel, and take place all around the world. Workshops can serve as both a marketing tool and an additional source of revenue, and while there are some who are constantly on the workshop...

Business Trends
Maria Piscopo Dec 01, 2010 1 comments

These days every photographer and would-be writer has the ability to publish their own book. When you take it beyond the vanity press level, and look at it as a business venture, there are numerous pitfalls and considerations to be taken into account before you take the leap. To gauge the activity in this market, we talked to a number who have gone down the publishing road.

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Business Trends
Maria Piscopo Nov 01, 2010 5 comments

Every workshop I give, someone asks, “How important is a website for marketing my work?” Marketing with a website is still a relatively new technology compared with print marketing, and most pros agree it mainly serves as an addition to the marketing mix and does not replace other tools. If there’s one thing I learned when researching this story, though, it’s that we are...

Business Trends
Maria Piscopo Oct 01, 2010 14 comments

Next to people and products, fashion photography is one of the most popular areas of commercial photography. Images are used for a wide range of uses: to tell a story (editorial), to sell apparel (catalogs, websites), and to promote a fashion brand (advertising). Not to be confused with portrait photography, models are almost always used to achieve the highest level of focus on the products.

Business Trends
Maria Piscopo Sep 01, 2010 4 comments

Like many aspects of commercial photography these days, the music industry has seen many changes that affect how a photographer finds clients and promotes their talents. One of the biggest changes, according to photographers we talked with for this story, is that there is no one single “contact” person anymore and that to broaden your scope you have to deal with numerous individuals...

Business Trends
Maria Piscopo Aug 01, 2010 4 comments

As I did my research on model releases it became clear that this is not a black-and-white issue. The law and the practice of the law seem divided. The aim here, then, is to present you with a point of view that is both practical and supported by industry custom. First, let’s try to separate this discussion from copyright. Copyright law is the federal protection of your right as the owner of...

Business Trends
Maria Piscopo Jul 01, 2010 5 comments

Getting work as a travel photographer has never been easy. Today, factors of the economy and technology have added obstacles that require even more knowledge and planning. The travel photographers we interviewed work with clients ranging from editorial to corporate and advertising. Each have their own story, but they all share certain thoughts about the business.

First, you cannot...

Business Trends
Maria Piscopo Jun 01, 2010 0 comments

“I actually think that, as a society, we have a relatively clear understanding of copyright basics.”

Over the course of writing this column, I have received many questions on rights—copyrights, licensing rights, privacy rights, and model releases. When you contract with a client for photographic services, knowledge of these issues is critical to your business success and...

Business Trends
Maria Piscopo May 01, 2010 0 comments

“The availability of professional-quality digital still cameras tempts many photographers to consider adding video to increase clients and business income.”

More consumer and commercial clients today want to add video to their still photographers’ assignments to get “one-stop shopping” service. The availability of professional-quality digital still cameras...

Business Trends
Maria Piscopo Apr 01, 2010 0 comments

All of the photography business owners I spoke with emphasized that they need good assistants as much as the assistants need them. They mentioned two things above all: do good follow-up when looking for work and, when you get a job, stay focused on the shoot. Another common concern was the lack of marketing information for the photo assistant trying to find work with a photographer. Hopefully...

Business Trends
Maria Piscopo Mar 01, 2010 0 comments

Nick Vedros (www.vedros.com) graduated from the University of Missouri with a degree in Photojournalism in 1976 and then quickly found his true passion in the world of commercial photography. From his Kansas City-based photo studio, Vedros has won top honors from the ADDY Awards, Effie Awards, Archive International, Communication Arts, the Top...

Business Trends
Maria Piscopo Feb 01, 2010 Published: Jan 11, 2010 4 comments

Editorial photography can be broadly defined as images created to illustrate a magazine or newspaper story. For many photographers it is a highly sought-after career, perhaps because of the newsstand exposure factor and perhaps because photographers invariably receive printed credit for their images. But the main reason is that photographers get a chance to do what they really want to do most:...

Business Trends
Maria Piscopo Jan 01, 2010 0 comments

Born and raised in the Midwest, Raymond Meeks (www.raymondmeeks.net) came to fine art photography after establishing a successful career in the advertising and editorial markets. His love for song and story led to his success in fine art photography exhibitions and book publishing. In reviewing his work Miguel Garcia-Guzman says, “I...

Business Trends
Maria Piscopo Dec 01, 2009 3 comments

Portrait photography clients live in two distinct worlds: consumer clients and commercial clients. The time, energy, and attention required to market to each is so consuming that many photographers gravitate toward one or the other. Consumer portraits include family, children, and high school seniors. Commercial portraits range from editorial, celebrity, and advertising clients. Though they are...