Business Trends

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Maria Piscopo Posted: May 01, 2010 0 comments

“The availability of professional-quality digital still cameras tempts many photographers to consider adding video to increase clients and business income.”

More consumer and commercial clients today want to add video to their still photographers’ assignments to get “one-stop shopping” service. The availability of professional-quality digital still cameras...

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Maria Piscopo Posted: Apr 01, 2010 0 comments

All of the photography business owners I spoke with emphasized that they need good assistants as much as the assistants need them. They mentioned two things above all: do good follow-up when looking for work and, when you get a job, stay focused on the shoot. Another common concern was the lack of marketing information for the photo assistant trying to find work with a photographer. Hopefully...

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Maria Piscopo Posted: Mar 01, 2010 0 comments

Nick Vedros (www.vedros.com) graduated from the University of Missouri with a degree in Photojournalism in 1976 and then quickly found his true passion in the world of commercial photography. From his Kansas City-based photo studio, Vedros has won top honors from the ADDY Awards, Effie Awards, Archive International, Communication Arts, the Top...

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Maria Piscopo Posted: Feb 01, 2010 Published: Jan 11, 2010 5 comments

Editorial photography can be broadly defined as images created to illustrate a magazine or newspaper story. For many photographers it is a highly sought-after career, perhaps because of the newsstand exposure factor and perhaps because photographers invariably receive printed credit for their images. But the main reason is that photographers get a chance to do what they really want to do most:...

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Maria Piscopo Posted: Jan 01, 2010 0 comments

Born and raised in the Midwest, Raymond Meeks (www.raymondmeeks.net) came to fine art photography after establishing a successful career in the advertising and editorial markets. His love for song and story led to his success in fine art photography exhibitions and book publishing. In reviewing his work Miguel Garcia-Guzman says, “I...

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Maria Piscopo Posted: Dec 01, 2009 3 comments

Portrait photography clients live in two distinct worlds: consumer clients and commercial clients. The time, energy, and attention required to market to each is so consuming that many photographers gravitate toward one or the other. Consumer portraits include family, children, and high school seniors. Commercial portraits range from editorial, celebrity, and advertising clients. Though they are...

Maria Piscopo Posted: Nov 01, 2009 13 comments

Whether you are starting out, adding income to your business, or changing marketing direction, sports photography provides opportunities for creating and selling exciting and interesting images. The subjects vary between products, portraits, and lifestyle. Though Sports Illustrated magazine most often springs to mind, the clients can range from editorial to advertising and everything in between.

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Maria Piscopo Posted: Oct 01, 2009 18 comments

Today’s new technology and social media are bringing a change to the business and marketing of photographic services. The question is—how can it work for you? It is a very different means—one that you join and participate in rather than direct and control, as you often can with your traditional marketing media. New technology and the changing and developing expectations of your...

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Maria Piscopo Posted: Sep 01, 2009 4 comments

“Bloggers think that a use of a photograph in a web blog is covered by fair use simply because it is not usually done for profit, and they are ‘commenting’ on the news. This is not necessarily the case.”

Last year in my column I tackled the important issue of copyright. (Editor’s Note: Go to our homepage at www.shutterbug.com and type in Copyrights.) Unless...

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Maria Piscopo Posted: Aug 01, 2009 3 comments

Successful wedding photographers have been through a lot of changes in the past year. Couples who turn to a professional (instead of someone’s cousin with a camera) are looking for more than ordinary snapshots. Today, you need to offer more style and greater value to maintain a successful business. Current industry trends for wedding photography styles include fine art, photojournalism...

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Maria Piscopo Posted: Jun 01, 2009 0 comments

The stock photo business—making images on speculation and then attempting to match the image to a buyer—has seen major changes. The traditional business model of the stock agency serving as a photographer’s agent has shifted to the picture library model. Other changes have included companies hiring staff photographers to create stock—as opposed to using outtakes and spec...

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Maria Piscopo Posted: May 01, 2009 1 comments

For every photographer success and self-fulfillment are common goals, but the desire to help others is something that many photographers bring to their work. You may feel that today’s economy makes helping others difficult, especially as you focus on the daily effort to grow your business. How can you use your talents to help others and pay the rent at the same time? How can you spread...

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Maria Piscopo Posted: Apr 01, 2009 0 comments

As the markets for both consumer and commercial photographers keep warping and changing, many photographers are looking for alternative revenue paths. A fine art photographic sale by a gallery always gets high interest from photographers, but what about the gallery owner’s perspective? What factors influence their choice of the photographers they represent? How do owners view fine art...

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Maria Piscopo Posted: Mar 01, 2009 6 comments

One of the growth markets for photographers these days is consumer event photography, including youth sports. This is a very specialized business; often, event photographers must be equipped to print and sell photos on-site, offer a variety of photo-package choices, and, in many cases, include green screen technology in their photo shoots. In preparation for this article I began by talking with...

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Maria Piscopo Posted: Feb 01, 2009 0 comments

Promo pieces for selling your photography should be specifically planned for personal correspondence directed at your targeted audience. In-house printed promotional materials have become increasing popular as the technology for the design and printing has increased and the cost of production decreased. This type of promo piece is not for direct (mass or bulk) mailing. The in-house promo is used...

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