Business Trends

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Filed under
Maria Piscopo Posted: Aug 01, 1999 0 comments

Today's photographers
often find their greatest business challenge is keeping up with new
technology. How do you keep track of new digital equipment and software?
How do you know what is right for you?
...

Filed under
Maria Piscopo Posted: Jul 01, 1999 0 comments

There are many different ways to approach the design and production of promotional materials.

First you'll need "primary" promotional material. These visual pieces are used most often for sending ahead to get an...

Filed under
Maria Piscopo Posted: Jun 01, 1999 0 comments

June is always a good time
to reevaluate the state of your business. What have you done for self-promotion
so far this year? What are your goals and plans for the new millennium?
A new look at your 1999 marketing planis...

Filed under
Maria Piscopo Posted: Mar 01, 1999 0 comments

In last month's column
I addressed the marketing of "personal vision" for the commercial
photographer. I made the point that the marketing must be broadcast
to the great number of commercial clientswho...

Filed under
Maria Piscopo Posted: Feb 01, 1999 0 comments

Many photographers seem to
have a fine art side to their work. Sometimes it is a beautiful black
and white style of shooting. Sometimes the style is in the subject of
the image such as landscapes or nature.Photographers...

Filed under
Maria Piscopo Posted: Jan 01, 1999 0 comments

As most professional photographers
have discovered, the business of stock photography has changed. It is
not just the photos left over from an assignment. It is not just old
photos sitting in a file drawer. It is apower...

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