Business Trends

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Maria Piscopo  |  Apr 16, 2013  |  First Published: Mar 01, 2013  |  0 comments
The world of portrait photography is defined by its differences—all potential clients, whether they are individuals, families, or professionals, are different people with different imaging needs. There is a difference in style and approach in making commercial, professional, and social (family) portraits. Commercial clients have something to sell or someone to influence; consumer clients have something or someone to remember. And, at any point in time, a photographer’s style may be so strong or special that it transcends these categories and enters the “fine art” field.
Maria Piscopo  |  Nov 22, 2013  |  First Published: Oct 01, 2013  |  4 comments
There’s a long tradition of photographers doing pro bono work for charities. Now, with social media and the Internet in general, the marriage of photography and doing good for others has grown even more. NGOs (Non-Governmental Organizations) have been around since the mid-1940s, but in the last few years some amazing photography has further helped communicate their mission.
Maria Piscopo  |  Jun 28, 2013  |  First Published: May 01, 2013  |  4 comments
I have always been a big supporter of joining and participating in professional groups. The growth of my career as a photo rep, teacher, and author all came from joining and participating in groups that brought together like-minded individuals. For photographers looking to enhance or initiate their careers there are numerous professional associations worthy of attention.
Maria Piscopo  |  Jun 01, 2007  |  0 comments

Twenty years ago, business software for photographers was limited. The move from paper to software was a big and risky leap of faith. We talked with a number of photographers to get their take on how, and if, software holds the key.

Geoff Manasse (www.manasse.com): I'm the sort of software user...

Maria Piscopo  |  Mar 01, 2009  |  5 comments

One of the growth markets for photographers these days is consumer event photography, including youth sports. This is a very specialized business; often, event photographers must be equipped to print and sell photos on-site, offer a variety of photo-package choices, and, in many cases, include green screen technology in their photo shoots. In preparation for this article I began by talking with...

Maria Piscopo  |  Nov 01, 2008  |  0 comments

Many commercial buying patterns have shifted from hiring for assignment to buying stock licensed images or royalty-free images. This shift has greatly decreased the value per image for all but the most creative or unique stock images. But it has also opened markets for still photos previously unexplored. Stock is no longer just for print use; clients are buying still images for website...

Maria Piscopo  |  Apr 01, 2009  |  0 comments

As the markets for both consumer and commercial photographers keep warping and changing, many photographers are looking for alternative revenue paths. A fine art photographic sale by a gallery always gets high interest from photographers, but what about the gallery owner’s perspective? What factors influence their choice of the photographers they represent? How do owners view fine art...

Maria Piscopo  |  Oct 17, 2011  |  First Published: Sep 01, 2011  |  6 comments
“Day rate is not an accurate measure of photography cost, as it does not include expenses. Day rate does not transfer usage or licensing rights, the real sale in commercial photography.”

“What do you charge?” There is something about that much anticipated, yet dreaded question that causes many photographers distress. There are probably a dozen psychological reasons for this feeling. Rather than take on those feelings, which is beyond my ken and that of this magazine, I’d like to look at specific actions and steps you can take to improve your behavior when it comes to pricing and asking for money.

Maria Piscopo  |  May 03, 2016  |  1 comments

Getting work as a travel photographer has never been easy. Today, factors of the economy and technology have added obstacles that require even more knowledge and planning. The five travel photographers we interviewed work with clients ranging from editorial to corporate and advertising.

Maria Piscopo  |  May 15, 2012  |  First Published: Apr 01, 2012  |  35 comments
“With any marketing campaign you need to excite potential clients so they will want to contact you, and you need to keep current clients interested and be sure they think of you first.”
—Jeff Colburn

There are so many choices today for online and social marketing. Here’s a partial list: Facebook, LinkedIn, Blogs, Online Groups, Twitter, Tumblr, Myspace, Digg, StumbleUpon, and of course your website. How effective are these new marketing scenarios in helping you sell photography services? We asked four photographers using social media to share their experiences. Thanks to Jeff Colburn, Karen I. Hirsch, Gail Mooney-Kelly, and Ian L. Sitren for their helpful opinions and advice. Please see their web addresses and visit their websites to see their work.

Maria Piscopo  |  Oct 01, 2009  |  11 comments

Today’s new technology and social media are bringing a change to the business and marketing of photographic services. The question is—how can it work for you? It is a very different means—one that you join and participate in rather than direct and control, as you often can with your traditional marketing media. New technology and the changing and developing expectations of your...

Maria Piscopo  |  Nov 01, 2009  |  4 comments

Whether you are starting out, adding income to your business, or changing marketing direction, sports photography provides opportunities for creating and selling exciting and interesting images. The subjects vary between products, portraits, and lifestyle. Though Sports Illustrated magazine most often springs to mind, the clients can range from editorial to advertising and everything in between.

Maria Piscopo  |  Aug 14, 2012  |  First Published: Jul 01, 2012  |  4 comments
Yes, there are staff jobs for photographers! Not as talked about as those who earn their living working freelance, this career path proves to be still viable today. The seven photographers interviewed for this column have a variety of job titles and work for a broad range of companies, including newspapers, big corporations, educational institutions, and hotels/resorts. Though they work in very different environments, it was interesting to me how much they have in common. As I learned, you will find that just being a technically competent photographer is not enough for a staff photography job. Also, make note of their employers’ use of freelancers. You’ll find that freelancing (working as a stringer) is one path to a staff job.
Maria Piscopo  |  Nov 01, 2007  |  0 comments

With such a strong balance of business and photographic skills, Bill Bachmann is the successful author of five books, his two newest books being Images of Woman and Send Me Anywhere. He is also a best-selling stock photographer.

Bachmann was destined from childhood to be a photographer; his mother was a photographer and writer and gave him a Brownie...

Maria Piscopo  |  Apr 01, 2011  |  2 comments

Many photographers wonder about the state of stock photography now and in the future. There are many questions and a good deal of controversy about the answers. Some of the big questions include: how are traditional stock and microstock competing? Is there still money to be made in stock image licensing? How tough is it to sign up with a stock photo agency? Nature and travel images were once the...

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