Business Trends

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Maria Piscopo  |  Sep 01, 2005  |  0 comments

Herrmann + Starke (www.HSstudio.com) began working digitally in 1994 and by '97 stopped shooting film entirely. They have specialized in producing still life and lifestyle photography for advertising and have won many awards for their work. They also give seminars at programs such as Photo Pro Expo, the HOW Design...

Maria Piscopo  |  Jul 01, 2005  |  0 comments

The highest goal of presenting your portfolio is to move yourself from the big pool of "unknown" photographers to the pool of "known" photographers clients are likely to hire. To do this, help the clients hire you! Don't just passively show your portfolio. Find out what your prospective clients do and what they are looking for and present that...

Maria Piscopo  |  Dec 18, 2012  |  First Published: Nov 01, 2012  |  2 comments
Technology and availability of “good enough” images has seriously cut into the income potential of professional travel photographers. Even though the lure of travel photography is still ever present in the minds of many photographers, the question needs to be asked—can you still make money shooting travel in today’s marketplace? The answer is “yes…and” due to the qualifiers today’s market has placed on this field of photography. Yes…and you may need to seriously look at stock sales. Yes…and you may want to add value and sales by becoming a writer as well as a photographer. Yes…and you may need to consider adding professional services like video capture to your business plan.
Maria Piscopo  |  Mar 01, 2010  |  0 comments

Nick Vedros (www.vedros.com) graduated from the University of Missouri with a degree in Photojournalism in 1976 and then quickly found his true passion in the world of commercial photography. From his Kansas City-based photo studio, Vedros has won top honors from the ADDY Awards, Effie Awards, Archive International, Communication Arts, the Top...

Maria Piscopo  |  Jun 01, 2010  |  0 comments

“I actually think that, as a society, we have a relatively clear understanding of copyright basics.”

Over the course of writing this column, I have received many questions on rights—copyrights, licensing rights, privacy rights, and model releases. When you contract with a client for photographic services, knowledge of these issues is critical to your business success and...

Maria Piscopo  |  Dec 01, 2008  |  0 comments

At every workshop and class I teach the subject and question of copyright comes up. I deal with copyright as a photo rep on every photo shoot I negotiate. Some photo clients know what type of usage they need to purchase and some do not. Some photographers can negotiate copyright usage without hesitation, but many photographers still have questions about the basics of copyright law.

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Maria Piscopo  |  Aug 11, 2011  |  First Published: Jul 01, 2011  |  5 comments
Among legal issues critical to photographers, copyright and privacy rights are worthy of your attention as they affect both what you can shoot and how you can protect your images. In this month’s column, we talk with three attorneys to develop a better understanding of these complex issues: David MacTavish, Law Office of David MacTavish (www.mactavish-law.com); Mickey H. Osterreicher, General Counsel, National Press Photographers Association or NPPA (www.nppa.org); and Carolyn E. Wright, Law Office of Carolyn E. Wright, LLC (www.photoattorney.com).
Maria Piscopo  |  Jul 16, 2013  |  First Published: Jun 01, 2013  |  3 comments
“Imagine that you shoot something ‘fine art’ or ‘personal’ that you yourself think no one will ever want to use commercially.

You don’t bother to get a release…”

There are legal issues that concern all photographers—copyrights, contracts, and the law concerning privacy rights (model releases). In this article we’ll go over these matters with a panel of experts in the field, but of course not every issue can be covered completely, so I’ve included a host of web resources for further exploration and education.

Maria Piscopo  |  Aug 01, 2006  |  1 comments

Specialty Imaging International (www.specialty-imaging.com) was founded by Ben Crosby in 1999 after selling Sports Imaging, a photo business specializing in amateur sports youth league team and individual photos. Crosby started Specialty Imaging International in Salt Lake City with a focus on the corporate event...

Maria Piscopo  |  Feb 01, 2009  |  0 comments

Promo pieces for selling your photography should be specifically planned for personal correspondence directed at your targeted audience. In-house printed promotional materials have become increasing popular as the technology for the design and printing has increased and the cost of production decreased. This type of promo piece is not for direct (mass or bulk) mailing. The in-house promo is used...

Maria Piscopo  |  May 01, 2010  |  0 comments

“The availability of professional-quality digital still cameras tempts many photographers to consider adding video to increase clients and business income.”

More consumer and commercial clients today want to add video to their still photographers’ assignments to get “one-stop shopping” service. The availability of professional-quality digital still cameras...

Maria Piscopo  |  Jan 10, 2014  |  First Published: Dec 01, 2013  |  0 comments
The book publishing business is experiencing huge upheavals and transformations of late. “Physical” bookstores are closing, and for many photographers eBooks are an exciting option. While eBooks may become a preferred delivery system for creative content, with them come questions about creation, preferred content, and, perhaps most importantly, how to market your work. In this article we’ll look at how three photographers are working through this change and how it has altered the way they show their work to the world. Thanks go to Jeff Colburn, Bret Edge, and Guy Tal for their expertise and wisdom in this regard. Please check our links and contact information at the end of this article to see their work, and more.
Maria Piscopo  |  Jan 01, 2008  |  0 comments

Sula of sulaimagery.com began her career in photography in her 20s shooting parties, events, and portraits. At the time, it was not her full-time career because her true artistic passion was shooting macros and landscapes. Sula quips, "Unfortunately, I never got a flower to pay me, so I kept a day job to help pay for my photography and travel habit."

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Maria Piscopo  |  Dec 06, 2011  |  First Published: Nov 01, 2011  |  2 comments
How do you define photographic success—by making money or by creating works of art? If both appeal to you then there is a way to reconcile what might seem by some as polar opposites: doing both by selling your work as fine art images.

Everywhere you turn—from assignments, self-assignments and from personal work—you can create opportunities for fine art images. Creating fine art photography can add a revenue stream to your commercial photography business. While the goal of selling images as fine art might be seen as unreachable, in fact the marketing and self-promotion methods and techniques for commercial work and fine art are very similar.

Maria Piscopo  |  Apr 01, 2007  |  0 comments

Your "marketing mix" is your plan for the variety of ways to keep your name and your work in front of prospective clients, and to help grow your business. Most photographers will do an ad, promo piece, or mailing now and then. These contacts are good but you need all these marketing tools in a "mix" that will tie them together to get the best results.

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