Business Trends

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Back To Basics Part 1
How To Get Started In Your Photography Business
Maria Piscopo  |  Jan 01, 2002

My popular request we will take the next few months and look at the basics of getting a photography business started (or restarted, as the case may be). This month we will discuss making the commitment to being in business and the financial and legal issues to get the business started. In...

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Back To Basics Part II
Finding Images To Shoot That Clients Will Buy
Maria Piscopo  |  Feb 01, 2002

For a photography business
to be profitable, there must be a client base that you can work with and
that has an interest in the type of work you do. Getting started or expanding
your business involves shooting a lot of images for these clients. The...

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Back To Basics Part III, Focus On An Action Plan
Maria Piscopo  |  Mar 01, 2002

In our continuing
series on getting started in photography, you will now learn how to develop,
write, and act on a "plan of action." Goal setting is not enough. Your
challenge is to go get your goals, not just set them!

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Build A Better Website; The Hottest Promotional Tool Today
Maria Piscopo  |  Jun 01, 2005

Photography is a business of relationships, and your website is often the first contact you have with potential clients. Your website must make a prospective client feel comfortable and ease the anxiety that many clients might experience when considering a different photographer. For some thoughts on building this better website we interviewed Michael Costuros, Founder/Director of...

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Building A Photographic Community
An Interview With Jean Ferro, President Of WIPI
Maria Piscopo  |  Sep 01, 2004

Networking for your photography business means connecting on three different levels: with your client network, your community network, and your peer network. To illustrate this, I selected, Women In Photography International (WIPI), to explore the business opportunities a networking organization...

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Building Your Digital Event Photography Business
Maria Piscopo  |  Dec 01, 2004

All Photos © 2004, Steve Mitchell, All Rights Reserved

Digital event photography is providing high-quality photos with a quick turnaround time at an event where people are highly motivated to buy photos as a momento. With the proper equipment and marketing, this profit center could be added to any type of photography business. For commercial photographers, these...

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Building Your Upscale Portrait Clientele
Maria Piscopo  |  Apr 01, 2000

The Sandra David project began in 1992 when David Rigg and Sandra Crebbin formed a company for marketing their fine art images in galleries and in print.

David G. Rigg is a former Navy photographer with secondary training as a...

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Business Opportunities Working With Your Lab Service Bureau
Maria Piscopo  |  Jul 01, 2003

Business Trends...
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Creative Ideas For Self Promotion In The Marketplace
Maria Piscopo  |  Nov 01, 2002

For photographers, finding
new ideas for self-promotion is an ongoing business issue. In today's
competitive marketplace, you have to maintain a balance between what creative
ideas you plan and what you can really accomplish. To help you evaluate...

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Designing Effective Promotion Pieces
Maria Piscopo  |  Jul 01, 1999

There are many different ways to approach the design and production of promotional materials.

First you'll need "primary" promotional material. These visual pieces are used most often for sending ahead to get an...

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Develop Photographer, Client Digital Relationships
Maria Piscopo  |  Mar 01, 2001

Recognize that
making images is a complicated and evolving process, whether it's
via the digital or traditional route. "Going digital" from your perspective
is no longer an issue or even a simple choice of just digitalcap...

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Digital Transitions
Making The Switch, And Thriving
Maria Piscopo  |  Feb 01, 2004

The Photographer's Travel Guide...
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Direct Mail Marketing Targeted, Effective Campaigns Pay Off
Maria Piscopo  |  Aug 01, 2002

I really never know what to expect when I'm taking one of my classes on a field trip. I do know that I will be using the same portrait techniques outdoors that I use when I'm in a studio environment. I also know that the outdoor settings offer many more challenges and...

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Do You Want To Shoot For Magazines
Maria Piscopo  |  May 01, 2000

Business Trends...
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Finding New Media Markets For Your Work
Maria Piscopo  |  Feb 01, 2000

New media technology provides one of the most important industry changes in the photography marketplace. It is important because it creates many new job opportunities for photographers who know how and where to look for the work. It is important because...

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