Business Trends
Creative Ideas For Self Promotion In The Marketplace
For photographers, finding
new ideas for self-promotion is an ongoing business issue. In today's
competitive marketplace, you have to maintain a balance between what creative
ideas you plan and what you can really accomplish. To help you evaluate
your marketing plan for next year, I asked eight professional photographers
for input on this important issue. While each has been in business different
lengths of time and works in different photography markets, they all agree
that becoming a master of this balancing act is essential to business
success. Please keep in mind the photographers are targeting different
clients for work and that single factor is an important influence on their
answers! What works in one photography market will not necessarily work
for every type of client. I asked two basic questions: |