Business Trends

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When Work Is An Adventure: How to Jump Into the Sports & Action Photography Business
Maria Piscopo  |  Nov 15, 2016  | 

This month we talk with seven photographers pursuing their passion for action, adventure, and sports and find out how they are getting the work: Aaron Belford, Tegan Keller (Tegan K. Studios LLC), Chayce Lanphear, Joe Morahan (Morahan Visuals, LLC), Elli Morris, Jayms Ramirez, and Robert Snow.

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Business Trends
Working With Fine Art Reps; Keys To Getting The Most Out Of Your Relationship
Maria Piscopo  |  Feb 01, 2007  | 

As a way of building their business, photographers often ask me about working with a rep. As an art/photo rep, I deal with the commercial clients for the "talent" I represent. Being this rep means handling the selling, pricing, negotiating, and scheduling while the photographer concentrates on the creative aspects of the assignment. Most photographers are asking me...

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Business Trends
“Helping Clients Hire You” A Sales Strategy For Photographers
Maria Piscopo  |  Oct 01, 2008  | 

One of my favorite workshop topics is "sales strategies" and that's probably because I have not met many people who got into photography to become salespeople. When I give this workshop at photographic conferences and association chapters I am always impressed by the number of questions and concerns photographers have about selling. Without a rep, selling...

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Business Trends
“Know Your Rights– Know The Price”; Guidelines For Selling Your Images
Maria Piscopo  |  May 01, 2008  | 

When photographers sell their work they are not only selling images. Fees also include the rights to the use of photos, so additional factors such as overhead, equipment, experience, and personal expertise must be considered. For sometime industry associations have recommended and referred photographers to books and other written guidelines that were dedicated to helping establish...

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Business Trends
“Lifestyle” Photography For Stock & Assignment: Channeling Your Inner Director/Producer Skills
Maria Piscopo  |  Jul 04, 2014  |  First Published: Jun 01, 2014  | 
If you ask a dozen photo buyers to define lifestyle photography you’d get a dozen different answers. The most common reply might be “people doing everyday things, at home and at work.” Lifestyle images are valuable in stock, but what about assignment work? Our contributors this month validate the market for assignments—under certain conditions. The images should be natural and the models and situations realistic and believable. They should tell some kind of story or depict an emotion. As with any stock or assignment work, topnotch production values are critical as well as diversity in models of gender, age, and ethnicity. Whether stock or assignment, lifestyle photography is in demand in today’s market.
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Business Trends
“Stock Shock”; Big Changes In The Picture Business
Maria Piscopo  |  Jun 01, 2009  | 

The stock photo business—making images on speculation and then attempting to match the image to a buyer—has seen major changes. The traditional business model of the stock agency serving as a photographer’s agent has shifted to the picture library model. Other changes have included companies hiring staff photographers to create stock—as opposed to using outtakes and spec...

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