Business Trends

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Maria Piscopo  |  Oct 10, 2017  |  0 comments

As people move through different stages of their life, photographic records of these events are the mainstay of the portrait photographer’s business model. The idea of hiring a professional photographer to capture life’s important moments will never be completely replaced by relying on family or friends to “just take a picture.” 

Maria Piscopo  |  Sep 01, 2007  |  0 comments

You know what you would like to do as a photographer--everything! But for your own marketing purposes, "everything" covers too wide a range of subjects. Clients of photographic services are really only interested in what they need. There are no clients who hire for "everything." With that in mind we asked a variety of clients what they look for when...

Maria Piscopo  |  Jul 23, 2012  |  First Published: Jun 01, 2012  |  8 comments
Advertising photography could be thought of as simply making images designed to sell a product or service. Traditionally, this meant a company hired an advertising agency to create ads to sell their products and services, so the ad agency hired a photographer to do the shoot or sought stock or other image sources to fulfill their image needs.
Maria Piscopo  |  Feb 08, 2012  |  First Published: Jan 01, 2012  |  5 comments
For the New Year, I talked with a handful of working photographers willing to share their tips and techniques on building a photography business. We discussed portfolios, new media marketing tools, how often they market to their clients, and their recommendations for starting (or restarting!) your photography business in today’s marketplace. As you read their responses, please note that though they are in different fields of photography—consumer and commercial—there are remarkable similarities in their business building techniques. Also, check out the online references section at the end of this column. Online marketing is already big and will be even bigger in 2012! In the interest of form and continuity, all online marketing references for each photographer are listed in this reference section.
Maria Piscopo  |  Sep 01, 2008  |  0 comments

Jim McHugh (www.jimmchugh.com) came to my attention most recently with his program for the Advertising Photographers of America/Los Angeles chapter (APA/LA) titled "Walking the Tightrope." In the workshop, he offered his personal story and thoughts on how to balance successful commercial work with the creation of...

Maria Piscopo  |  Jul 07, 2015  |  0 comments

Since technologies of database management (direct mail) and Internet marketing (websites) have cut into the advertising agencies’ “lock” on buying media space as the only way to sell products and services, the industry has scrambled to reinvent itself. As a result, photographers have felt an impact on their advertising photography businesses.

Maria Piscopo  |  May 01, 2003  |  0 comments

Business Trends

Though travel photography is one of the most sought-after careers in the business, it is difficult to get started and even harder to get established. As a business, it can be approached as both an...

Maria Piscopo  |  Feb 01, 1999  |  0 comments

Many photographers seem to
have a fine art side to their work. Sometimes it is a beautiful black
and white style of shooting. Sometimes the style is in the subject of
the image such as landscapes or nature.Photographers...

Maria Piscopo  |  Jun 01, 2000  |  0 comments

Travel photography is a specialty
and a passion. Most photographers love to travel, and many pursue assignments
for the access to people and places to shoot for stock. It is often
the after-market sales that bring inth...

Maria Piscopo  |  Aug 01, 2003  |  0 comments

Business Trends

Fine art photography sales is the one area so many photographers would like to explore because it has the ultimate advantage of showing your most personal work--and getting paid for it! Photography has always...

Maria Piscopo  |  Jan 01, 2004  |  0 comments

Looking for new and different
ways to bring in more business, photographers often ask me about working
with a rep. As an art/photo rep for almost 25 years, I can appreciate
the balance the relationship can bring to abus...

Maria Piscopo  |  Aug 01, 2005  |  0 comments

Running a photography business is stressful to start with, but add the emotional connection between partners or spouses and you have the potential for greatness or tragedy. So, how do you successfully work with your spouse or life-partner? How do you decide to divide up the daily business duties and responsibilities? For those who are successful, what advice can they offer to...

Maria Piscopo  |  Oct 01, 2002  |  0 comments

As many commercial photographers
will tell you, it has not been such a great year for business. Though
the consumer (wedding/portrait) shooter seems to be still building sales
and finding new clients, the commercial shooters have been looking for...

Maria Piscopo  |  Apr 01, 2006  |  0 comments

In my workshops I often get asked, "How do you find digital clients?" I think there is a myth surrounding the word "digital." Photography clients are not really "digital" as a category to target in your marketing. Clients are hiring you to create images and, if it is commercial work, buying the use of those images. If it is consumer, wedding...

Maria Piscopo  |  Jan 01, 2002  |  0 comments

My popular request we will take the next few months and look at the basics of getting a photography business started (or restarted, as the case may be). This month we will discuss making the commitment to being in business and the financial and legal issues to get the business started. In...

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