Business Trends

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Getting Ready For The Year 2000
Maria Piscopo  |  Jun 01, 1999  |  0 comments

June is always a good time
to reevaluate the state of your business. What have you done for self-promotion
so far this year? What are your goals and plans for the new millennium?
A new look at your 1999 marketing planis...

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Getting Started As A Pro
Tips From Chuck DeLaney, Dean Of NYI
Maria Piscopo  |  Nov 01, 2004  |  0 comments

How do you make the transition from hobbyist to professional? What are some of the basic requirements for success? How can you get a competitive edge? How do you get started? These are always questions I get asked in my own seminars and workshops. For some answers, I interviewed Chuck DeLaney, professional photographer for 25 years and Dean of the New York Institute of...

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Getting Started--You Can Make Money
Maria Piscopo  |  Nov 01, 1999  |  1 comments

You learned in photography
classes about producing images--traditionally and digitally. Now,
you want to make some money from your investment of time, energy, and
money. You enjoy making images and want more thanth...

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Getting Your Money
Maria Piscopo  |  Apr 01, 2001  |  0 comments

With this column,
we will review three stages for getting the money for your photography
services. We'll look at how to use an industry standard contract
with terms and conditions of payment, discuss making agreements with...

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Going Pro–Portrait Style; Added Value As A Marketing Tool
Maria Piscopo  |  Nov 01, 2005  |  0 comments

It is everyone's dream: leave the "day job" and get paid for what you enjoy doing. Due to the depth and breadth of the market, portraits are a particularly good area to start (or expand!) your photography business. Portraits are needed both in the consumer and commercial client markets. They can't be easily replaced with a generic stock photo. In this...

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How To Find Commercial Clients
Maria Piscopo  |  Sep 01, 2003  |  0 comments

Many consumer (wedding/portrait)
photographers look at commercial photography projects and ask--is
that for me? The answer is yes, but only if you are willing to do some
homework. Unlike the consumer market whereyo...

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How To Get Published
Maria Piscopo  |  Sep 01, 2000  |  0 comments


Getting published is probably the most overlooked area of self-promotion,
yet for the low (or no) cost, it has very high rewards. The goal of the
publicity is not to sell your photography services.Your...

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How To Improve Your Internet Marketing
An Interview With Photographer Rick Etkin
Maria Piscopo  |  Jun 01, 2004  |  0 comments

I have seen a lot of web
pages from photographers in my role as photo rep, writer, and consultant,
so it was especially rewarding to spend some time with photographer
Rick Etkin and discuss his new website,

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How To Increase Profilts
Maria Piscopo  |  Nov 01, 2000  |  0 comments

Being a profitable photography
business means dealing with pricing more successfully than you have been.
The problem seems to be that pricing brings out feelings of hesitancy,
doubt, and uncertainty in many creative professionals--photographersincluded.

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Improving Sales By Selling Your Style
An Interview With Robert Lino
Maria Piscopo  |  Sep 01, 2002  |  0 comments

In the competitive business
of consumer photography, selling your personal style has always been the
way to improve sales and go to a higher level of pricing and clientele
for weddings and portraits. I get asked about this topic of "personal
st...

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Lighting His Way To Success; An Interview With Tony Corbell
Maria Piscopo  |  Oct 01, 2005  |  0 comments

Tony Corbell (www.corbellproductions.com) was one of the first photographers I worked alongside when I started speaking on the photo lecture circuit. When I saw the "lighting" theme for this issue, I knew he would be the one to talk to about business today. Corbell's October appearance at the...

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Lighting Your Way To Success
Maria Piscopo  |  Oct 01, 2003  |  1 comments

I never really believed in the term "overnight success" in photography that is, until I met one. Patrick Ecclesine's (www.ecclesine.com) achievements took actually a week or two and they were...

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Make Pictures And Profits
Maria Piscopo  |  Sep 01, 2001  |  0 comments

The biggest
challenge to professional photographers today is the ability to create
images they enjoy making while earning money. By this, I mean profits,
not just sales. The need to get images of value to a client who will pay...

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Make Your Marketing And Business Resolutions Now
Maria Piscopo  |  Feb 01, 2003  |  0 comments

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Make Your Web Site Work For You
Maria Piscopo  |  Mar 01, 2003  |  0 comments

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