Business Trends

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Filed under
Maria Piscopo Posted: Nov 01, 2001 0 comments

Photography is about commerce.
There are photographers and photography clients. It's a two-party
system! To be commercially successful, no matter what you do as a photographer,
your challenge is to understand what...

Filed under
Maria Piscopo Posted: Sep 01, 2001 0 comments

The biggest
challenge to professional photographers today is the ability to create
images they enjoy making while earning money. By this, I mean profits,
not just sales. The need to get images of value to a client who will pay...

Filed under
Maria Piscopo Posted: Jun 01, 2001 0 comments

As a photo rep
and workshop instructor I have been collecting web sites that provide
me with information for both the business and the marketing of photography
services. In this column, I will share my current collection and att...

Filed under
Maria Piscopo Posted: Apr 01, 2001 0 comments

With this column,
we will review three stages for getting the money for your photography
services. We'll look at how to use an industry standard contract
with terms and conditions of payment, discuss making agreements with...

Filed under
Maria Piscopo Posted: Mar 01, 2001 0 comments

Recognize that
making images is a complicated and evolving process, whether it's
via the digital or traditional route. "Going digital" from your perspective
is no longer an issue or even a simple choice of just digitalcap...

Filed under
Maria Piscopo Posted: Jan 01, 2001 0 comments

Sales calls are not dead
but they are different. It seems that non-personal marketing appears to
have taken over personal sales calls in today's self-promotion mix.
Everyday you read about the extensive use of photographers' web
sit...

Filed under
Maria Piscopo Posted: Dec 01, 2000 0 comments

Your reality check for next
year is "in the mail" and to make sure it doesn't bounce come January
1, 2001, let's review some of the important topics we discussed this year.
They are: stock photography, new media clients, digital technology, and...

Filed under
Maria Piscopo Posted: Nov 01, 2000 0 comments

Being a profitable photography
business means dealing with pricing more successfully than you have been.
The problem seems to be that pricing brings out feelings of hesitancy,
doubt, and uncertainty in many creative professionals--photographersincluded.

Filed under
Maria Piscopo Posted: Sep 01, 2000 0 comments


Getting published is probably the most overlooked area of self-promotion,
yet for the low (or no) cost, it has very high rewards. The goal of the
publicity is not to sell your photography services.Your...

Filed under
Maria Piscopo Posted: Aug 01, 2000 0 comments

The Beginners Method.
You'll need three trays; a black and white enlarger; a red, green, and
blue filter; some of the special, ambient temperature, color chemicals;
and, of course, some color printing paper.

Filed under
Maria Piscopo Posted: Jul 01, 2000 0 comments

Marketing on the World Wide
Web has become a very popular subject among photographers. I am always
asked about the topic when teaching my seminars and workshops. This
column is a gathering of information from a survey...

Filed under
Maria Piscopo Posted: Jun 01, 2000 0 comments

Travel photography is a specialty
and a passion. Most photographers love to travel, and many pursue assignments
for the access to people and places to shoot for stock. It is often
the after-market sales that bring inth...

Filed under
Maria Piscopo Posted: Apr 01, 2000 0 comments

The Sandra David project began in 1992 when David Rigg and Sandra Crebbin formed a company for marketing their fine art images in galleries and in print.

David G. Rigg is a former Navy photographer with secondary training as a...

Filed under
Maria Piscopo Posted: Mar 01, 2000 0 comments

One of the pioneers in the
business of digital technology is J.W. Burkey. He operates an eight-person
studio out of Dallas, Texas, and now works with his wife, Cathy, who
has worked as an art buyer and a stock photoedit...

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