New media technology provides one of the most important industry changes in the photography marketplace. It is important because it creates many new job opportunities for photographers who know how and where to look for the work. It is important because...
You learned in photography
classes about producing images--traditionally and digitally. Now,
you want to make some money from your investment of time, energy, and
money. You enjoy making images and want more thanth...
Whether you are just starting
your photography career or ready to give it a boost, consider working
with nonprofit organizations. It is the best opportunity for creative
and cost effective self-promotion you can findtod...
often find their greatest business challenge is keeping up with new
technology. How do you keep track of new digital equipment and software?
How do you know what is right for you? ...
June is always a good time
to reevaluate the state of your business. What have you done for self-promotion
so far this year? What are your goals and plans for the new millennium?
A new look at your 1999 marketing planis...
In last month's column
I addressed the marketing of "personal vision" for the commercial
photographer. I made the point that the marketing must be broadcast
to the great number of commercial clientswho...
Many photographers seem to
have a fine art side to their work. Sometimes it is a beautiful black
and white style of shooting. Sometimes the style is in the subject of
the image such as landscapes or nature.Photographers...
As most professional photographers
have discovered, the business of stock photography has changed. It is
not just the photos left over from an assignment. It is not just old
photos sitting in a file drawer. It is apower...