Business Trends
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Business Trends
Maria Piscopo Jun 01, 2005 0 comments

Photography is a business of relationships, and your website is often the first contact you have with potential clients. Your website must make a prospective client feel comfortable and ease the anxiety that many clients might experience when considering a different photographer. For some thoughts on building this better website we interviewed Michael Costuros, Founder/Director of...

Business Trends
Maria Piscopo Apr 01, 2005 0 comments

All Photos © 2004, Marilyn Sholin, All Rights Reserved

I first met portrait photographer Marilyn Sholin when both of us were teaching classes at the Golden Gate School. Impressed by her wonderful images, we talked about business every chance we could that week. I was quite surprised to learn that Sholin was working with a rep, usually a business relationship reserved...

Business Trends
Maria Piscopo May 01, 2005 Published: Apr 01, 2005 1 comments

Donna Poehner has a unique perspective to offer on the subject of travel photography. As an editor and writer, she has worked for F+W Publications for the past 11 years. In 1999, she became editor of the widely read sourcebook Photographer's Market (www.writersdigest.com). In that time, Poehner has learned a lot...

Business Trends
Maria Piscopo Mar 01, 2005 0 comments

To answer some current technical questions on the digital aspects of the business side of stock photography, we talked to three industry veterans: Rohn Engh of PhotoSource International (www.photosource.com), Rick Rappaport, owner of Rick Rappaport Photography (

Business Trends
Maria Piscopo Feb 01, 2005 Published: Feb 04, 2005 0 comments

Whether you have been in business two years or 20, it can still be discomforting and difficult to discuss pricing if you don't know what to say and when to say it. Getting paid what you want is all about what you do and say at the beginning of a client relationship. It is very hard to try and change later. To get paid what you want you will need a clear and concrete...

Business Trends
Maria Piscopo Jan 01, 2005 0 comments

The best source for new business is still the last client you worked with. It can be 5-10 times more expensive to be constantly looking for new clients as it is to keep the ones you already have. It is more expensive because you will have increased marketing costs (and spending overhead) when it takes 10 clients to bill 10 jobs and you are constantly marketing for jobs instead of...

Business Trends
Maria Piscopo Dec 01, 2004 0 comments

All Photos © 2004, Steve Mitchell, All Rights Reserved

Digital event photography is providing high-quality photos with a quick turnaround time at an event where people are highly motivated to buy photos as a momento. With the proper equipment and marketing, this profit center could be added to any type of photography business. For commercial photographers, these...

Business Trends
Maria Piscopo Nov 01, 2004 0 comments

How do you make the transition from hobbyist to professional? What are some of the basic requirements for success? How can you get a competitive edge? How do you get started? These are always questions I get asked in my own seminars and workshops. For some answers, I interviewed Chuck DeLaney, professional photographer for 25 years and Dean of the New York Institute of...

Business Trends
Maria Piscopo Oct 01, 2004 0 comments

Photos © 2002, Robin Hill, All Rights Reserved

From the start, everything about this photographer's success story fascinated me. First, Robin Hill was born in Nottingham, England (home of the legendary Robin Hood), and moved from England to Miami, Florida. Talk...

Business Trends
Maria Piscopo Sep 01, 2004 0 comments

Networking for your photography business means connecting on three different levels: with your client network, your community network, and your peer network. To illustrate this, I selected, Women In Photography International (WIPI), to explore the business opportunities a networking organization...

Business Trends
Maria Piscopo Aug 01, 2004 0 comments

I often speak on the topic of "Marketing in Today's New Economic Climate" and when looking at the topic of client diversification and expanding your photo markets, fine art photography keeps coming up as a viable addition to your...

Business Trends
Maria Piscopo Jul 01, 2004 1 comments

Always looking for a competitive
edge in today's marketing, I came across an unusual program for
promoting photographers called AtEdge. What makes this promotion special
is the entire program is limited to 150phot...

Business Trends
Maria Piscopo Jun 01, 2004 0 comments

I have seen a lot of web
pages from photographers in my role as photo rep, writer, and consultant,
so it was especially rewarding to spend some time with photographer
Rick Etkin and discuss his new website,

Business Trends
Maria Piscopo May 01, 2004 0 comments

I know this is a big topic
to cover in a column so we will turn to Jim Pickerell for help. With
40 years photography experience including over 25 years in the stock
industry, Pickerell is a widely published author andin...

Business Trends
Maria Piscopo Apr 01, 2004 0 comments

The traditional portrait business has changed with new technology and new client needs and requests. Fads come and go, but the one thing all portrait photographers have to face is how to make a good profit--even a better profit--in today's...