Maria Piscopo
Sort By: Post Date | Title | Publish Date
Business Trends
Maria Piscopo Dec 01, 2003 0 comments

After a year of interviewing
successful photographers in diverse fields from action sports to fine
art for this column and my own marketing workshops, I'd like to
offer a few thoughts to help you plan to face thec...

Business Trends
Maria Piscopo Nov 01, 2001 0 comments

Photography is about commerce.
There are photographers and photography clients. It's a two-party
system! To be commercially successful, no matter what you do as a photographer,
your challenge is to understand what...

Business Trends
Maria Piscopo Sep 01, 2005 0 comments

Herrmann + Starke (www.HSstudio.com) began working digitally in 1994 and by '97 stopped shooting film entirely. They have specialized in producing still life and lifestyle photography for advertising and have won many awards for their work. They also give seminars at programs such as Photo Pro Expo, the HOW Design...

Business Trends
Maria Piscopo Jul 01, 2005 0 comments

The highest goal of presenting your portfolio is to move yourself from the big pool of "unknown" photographers to the pool of "known" photographers clients are likely to hire. To do this, help the clients hire you! Don't just passively show your portfolio. Find out what your prospective clients do and what they are looking for and present that...

Business Trends
Maria Piscopo Dec 18, 2012 Published: Nov 01, 2012 10 comments
Technology and availability of “good enough” images has seriously cut into the income potential of professional travel photographers. Even though the lure of travel photography is still ever present in the minds of many photographers, the question needs to be asked—can you still make money shooting travel in today’s marketplace? The answer is “yes…and” due to the qualifiers today’s market has placed on this field of photography. Yes…and you may need to seriously look at stock sales. Yes…and you may want to add value and sales by becoming a writer as well as a photographer. Yes…and you may need to consider adding professional services like video capture to your business plan.
Business Trends
Maria Piscopo Mar 01, 2010 0 comments

Nick Vedros (www.vedros.com) graduated from the University of Missouri with a degree in Photojournalism in 1976 and then quickly found his true passion in the world of commercial photography. From his Kansas City-based photo studio, Vedros has won top honors from the ADDY Awards, Effie Awards, Archive International, Communication Arts, the Top...

Business Trends
Maria Piscopo Jun 01, 2010 0 comments

“I actually think that, as a society, we have a relatively clear understanding of copyright basics.”

Over the course of writing this column, I have received many questions on rights—copyrights, licensing rights, privacy rights, and model releases. When you contract with a client for photographic services, knowledge of these issues is critical to your business success and...

Business Trends
Maria Piscopo Dec 01, 2008 0 comments

At every workshop and class I teach the subject and question of copyright comes up. I deal with copyright as a photo rep on every photo shoot I negotiate. Some photo clients know what type of usage they need to purchase and some do not. Some photographers can negotiate copyright usage without hesitation, but many photographers still have questions about the basics of copyright law.

...

Business Trends
Maria Piscopo Aug 11, 2011 Published: Jul 01, 2011 8 comments
Among legal issues critical to photographers, copyright and privacy rights are worthy of your attention as they affect both what you can shoot and how you can protect your images. In this month’s column, we talk with three attorneys to develop a better understanding of these complex issues: David MacTavish, Law Office of David MacTavish (www.mactavish-law.com); Mickey H. Osterreicher, General Counsel, National Press Photographers Association or NPPA (www.nppa.org); and Carolyn E. Wright, Law Office of Carolyn E. Wright, LLC (www.photoattorney.com).