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Maria Piscopo Posted: Nov 01, 2003 0 comments

Most photographers think
that selling their work is all about images--but that is not the
case, especially in today's commercial photography marketplace.
But if you are not selling images, what is theclient...

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Maria Piscopo Posted: Dec 01, 2003 0 comments

After a year of interviewing
successful photographers in diverse fields from action sports to fine
art for this column and my own marketing workshops, I'd like to
offer a few thoughts to help you plan to face thec...

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Maria Piscopo Posted: Nov 01, 2001 0 comments

Photography is about commerce.
There are photographers and photography clients. It's a two-party
system! To be commercially successful, no matter what you do as a photographer,
your challenge is to understand what...

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Maria Piscopo Posted: Sep 01, 2005 0 comments

Herrmann + Starke ( began working digitally in 1994 and by '97 stopped shooting film entirely. They have specialized in producing still life and lifestyle photography for advertising and have won many awards for their work. They also give seminars at programs such as Photo Pro Expo, the HOW Design...

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Maria Piscopo Posted: Jul 01, 2005 0 comments

The highest goal of presenting your portfolio is to move yourself from the big pool of "unknown" photographers to the pool of "known" photographers clients are likely to hire. To do this, help the clients hire you! Don't just passively show your portfolio. Find out what your prospective clients do and what they are looking for and present that...

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Maria Piscopo Posted: Dec 18, 2012 Published: Nov 01, 2012 2 comments
Technology and availability of “good enough” images has seriously cut into the income potential of professional travel photographers. Even though the lure of travel photography is still ever present in the minds of many photographers, the question needs to be asked—can you still make money shooting travel in today’s marketplace? The answer is “yes…and” due to the qualifiers today’s market has placed on this field of photography. Yes…and you may need to seriously look at stock sales. Yes…and you may want to add value and sales by becoming a writer as well as a photographer. Yes…and you may need to consider adding professional services like video capture to your business plan.
Maria Piscopo Posted: Jan 20, 2015 0 comments

Photographers have always looked to the fine art field as a marketing outlet for their personal work but can you really make money from art sales? How do you establish yourself in the business? What are the best marketing tools for finding gallery representation and fine art clients? Is your work truly “fine art”? Certainly there will be many similarities to marketing consumer or commercial photography but the fine art world has some unique pitfalls and opportunities to watch for if you plan to expand into this field.

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Maria Piscopo Posted: Mar 01, 2010 0 comments

Nick Vedros ( graduated from the University of Missouri with a degree in Photojournalism in 1976 and then quickly found his true passion in the world of commercial photography. From his Kansas City-based photo studio, Vedros has won top honors from the ADDY Awards, Effie Awards, Archive International, Communication Arts, the Top...

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Maria Piscopo Posted: Jun 01, 2010 0 comments

“I actually think that, as a society, we have a relatively clear understanding of copyright basics.”

Over the course of writing this column, I have received many questions on rights—copyrights, licensing rights, privacy rights, and model releases. When you contract with a client for photographic services, knowledge of these issues is critical to your business success and...


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