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Maria Piscopo Posted: Aug 07, 2015 0 comments

Wildlife and nature photography is certainly a niche market but it turns out to be bigger than many think. According to our contributing photographers in this month’s column, photos of nature and wildlife can be sold for a broad range of uses, including stock, editorial, book publishing, interior design, fine art, and even assignment. Other important questions we ask our wildlife and nature photographers this month include what does it take to make your passion for these subjects a business? How do you market and promote your images?

Maria Piscopo Posted: Jul 07, 2015 0 comments

Since technologies of database management (direct mail) and Internet marketing (websites) have cut into the advertising agencies’ “lock” on buying media space as the only way to sell products and services, the industry has scrambled to reinvent itself. As a result, photographers have felt an impact on their advertising photography businesses.

Maria Piscopo Posted: May 15, 2015 1 comments

This is one of my favorite topics: photographers doing good works by donating photography services to charities and other nonprofit organizations. In this column, I’ll look at how to make a living while making a difference. For starters, donating your photography to a good cause will help you develop business skills. It will also give you access to people and places for portfolio development and allow you to meet an amazing network of new friends. Organizations you can donate your photography to range from local to global and cover a variety of issues from healthcare and education to shelter animals. Sincere thanks to our contributors for their work: Luke Copping, Tim Courtney, Cathy Greenblat, and Isaac Howard (websites at end of column).

Maria Piscopo Posted: Apr 21, 2015 0 comments

Today’s wedding photography business uses many different self-promotional tools ranging from traditional bridal shows to social media advertising. No one photographer has the “right” way to run a wedding business; each photographer’s targeted wedding clientele, their individual photography style and business plan will dictate how differently they market and find clients.

Maria Piscopo Posted: Apr 07, 2015 0 comments

The photography of natural disasters and human tragedy—from earthquakes to suicide bombers—is an area of photojournalism filled with challenges. Photojournalists often face both physical and emotional obstacles but still need to keep a cool head and continue capturing the images. While their photos will tell the story of the event, photographers have their own personal stories to tell as well. The accounts told here are mostly about business but also touch on the heart of why someone takes on this area of photography and keeps going despite the emotional toll. We discuss issues of privacy and model releases, working at a disaster scene, what agencies to coordinate with, handling injury and trauma, and the pros and cons of pursuing this work.

Maria Piscopo Posted: Jan 20, 2015 0 comments

Photographers have always looked to the fine art field as a marketing outlet for their personal work but can you really make money from art sales? How do you establish yourself in the business? What are the best marketing tools for finding gallery representation and fine art clients? Is your work truly “fine art”? Certainly there will be many similarities to marketing consumer or commercial photography but the fine art world has some unique pitfalls and opportunities to watch for if you plan to expand into this field.

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Maria Piscopo Posted: Dec 16, 2014 0 comments
This column is not about what to charge, it’s about how to get paid what you’re worth as a photographer. Much has been said about the changing of the client/photographer relationship and most working pros agree that we are not in the same game anymore. Both as individuals and an industry, we need to try new and different techniques to take charge of what we charge.
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Maria Piscopo Posted: Nov 18, 2014 1 comments

Even with today’s “everyone with a camera is a photographer” syndrome, the event photography business is still ripe for making sales. With event photography, clients can’t use stock photos and shooting their own images often turns out to be below par, at best. It is a very specialized field of professional photography requiring both personal and business skills.

Maria Piscopo Posted: Sep 30, 2014 0 comments

Beyond learning how to handle cameras and photo equipment, working as a photo assistant will teach you many lessons that will go a long way toward helping you build a successful career. Skills you’d most likely garner include learning about project management, studio protocols, location procedures, dealing with clients, preproduction and postproduction work, and more. These are all essential business skills and can often be learned only “on the job.” Indeed, talk to many established pros today and you’ll find that’s how they got their start.

Maria Piscopo Posted: Aug 01, 2014 0 comments

Questions about the viability of travel photography as a way to make money are inevitable in my marketing workshops and classes. The allure is undeniable—it seems to be all about exotic places to visit and fascinating people to meet. While lots of photographers want to get into travel photography, it’s also one of the most competitive fields in freelance photography.

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