Maria Piscopo

Sort By: Post Date | Title | Publish Date
Filed under
Maria Piscopo Posted: Dec 01, 2008 0 comments

At every workshop and class I teach the subject and question of copyright comes up. I deal with copyright as a photo rep on every photo shoot I negotiate. Some photo clients know what type of usage they need to purchase and some do not. Some photographers can negotiate copyright usage without hesitation, but many photographers still have questions about the basics of copyright law.

...

Filed under
Maria Piscopo Posted: Nov 01, 2008 0 comments

Many commercial buying patterns have shifted from hiring for assignment to buying stock licensed images or royalty-free images. This shift has greatly decreased the value per image for all but the most creative or unique stock images. But it has also opened markets for still photos previously unexplored. Stock is no longer just for print use; clients are buying still images for website...

Filed under
Maria Piscopo Posted: Oct 01, 2008 0 comments

One of my favorite workshop topics is "sales strategies" and that's probably because I have not met many people who got into photography to become salespeople. When I give this workshop at photographic conferences and association chapters I am always impressed by the number of questions and concerns photographers have about selling. Without a rep, selling...

Filed under
Maria Piscopo Posted: Sep 01, 2008 0 comments

Jim McHugh (www.jimmchugh.com) came to my attention most recently with his program for the Advertising Photographers of America/Los Angeles chapter (APA/LA) titled "Walking the Tightrope." In the workshop, he offered his personal story and thoughts on how to balance successful commercial work with the creation of...

Filed under
Maria Piscopo Posted: Aug 01, 2008 0 comments

Publicity is one of the most overlooked areas of marketing for photographers. The protocol for obtaining this less conspicuous but very important promotional tool has three basic steps: submission of information about your work to the media; confirmation of acceptance; and final publishing. Publicity provides benefits without the high cost of ads or the labor-intensive effort of...

Filed under
Maria Piscopo Posted: Jul 01, 2008 0 comments

With commercial clients turning more often to stock photos, many photographers are looking for ways to keep themselves in business. At the same time, art photography markets are looking for new and fresh images. These art photography clients can be the more traditional consumer markets such as galleries and individual collectors. They can also be the more commercial art clients...

Filed under
Maria Piscopo Posted: May 01, 2008 0 comments

When photographers sell their work they are not only selling images. Fees also include the rights to the use of photos, so additional factors such as overhead, equipment, experience, and personal expertise must be considered. For sometime industry associations have recommended and referred photographers to books and other written guidelines that were dedicated to helping establish...

Filed under
Maria Piscopo Posted: Apr 01, 2008 0 comments

Success, self-fulfillment, and philanthropy are common goals among professional photographers. Ingrained within us all is the desire to help others, but that lofty aspiration is sometimes beyond reach as we focus on maintaining a comfortable existence. How can you harness your talent and use it to help others while paying the rent at the same time? Is it possible to spread...

Filed under
Maria Piscopo Posted: Mar 01, 2008 0 comments

As image technology progresses, professional photographers face new challenges to build and expand their businesses. Finding new revenue streams and securing the maximum amount of promotional exposure can seem daunting. The industry keeps evolving and pros must evolve as well. Getting into photography workshops can be a source of income and a prime opportunity to generate business...

Filed under
Maria Piscopo Posted: Feb 01, 2008 0 comments

As digital technology grows it's critical for photographers to enlighten themselves about the most essential business and technical practices. The legalities associated with digital capture are quite different from film and need to be addressed in the everyday business of digital photo shoots. The work of the American Society of Media Photographers (ASMP), Universal...

Pages

X
Enter your Shutterbug username.
Enter the password that accompanies your username.
Loading