Maria Piscopo

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Maria Piscopo Posted: Nov 01, 2010 5 comments

Every workshop I give, someone asks, “How important is a website for marketing my work?” Marketing with a website is still a relatively new technology compared with print marketing, and most pros agree it mainly serves as an addition to the marketing mix and does not replace other tools. If there’s one thing I learned when researching this story, though, it’s that we are...

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Maria Piscopo Posted: Oct 01, 2010 13 comments

Next to people and products, fashion photography is one of the most popular areas of commercial photography. Images are used for a wide range of uses: to tell a story (editorial), to sell apparel (catalogs, websites), and to promote a fashion brand (advertising). Not to be confused with portrait photography, models are almost always used to achieve the highest level of focus on the products.

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Maria Piscopo Posted: Sep 01, 2010 9 comments

Like many aspects of commercial photography these days, the music industry has seen many changes that affect how a photographer finds clients and promotes their talents. One of the biggest changes, according to photographers we talked with for this story, is that there is no one single “contact” person anymore and that to broaden your scope you have to deal with numerous individuals...

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Maria Piscopo Posted: Aug 01, 2010 4 comments

As I did my research on model releases it became clear that this is not a black-and-white issue. The law and the practice of the law seem divided. The aim here, then, is to present you with a point of view that is both practical and supported by industry custom. First, let’s try to separate this discussion from copyright. Copyright law is the federal protection of your right as the owner of...

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Maria Piscopo Posted: Jul 01, 2010 5 comments

Getting work as a travel photographer has never been easy. Today, factors of the economy and technology have added obstacles that require even more knowledge and planning. The travel photographers we interviewed work with clients ranging from editorial to corporate and advertising. Each have their own story, but they all share certain thoughts about the business.

First, you cannot...

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Maria Piscopo Posted: Jun 01, 2010 0 comments

“I actually think that, as a society, we have a relatively clear understanding of copyright basics.”

Over the course of writing this column, I have received many questions on rights—copyrights, licensing rights, privacy rights, and model releases. When you contract with a client for photographic services, knowledge of these issues is critical to your business success and...

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Maria Piscopo Posted: May 01, 2010 0 comments

“The availability of professional-quality digital still cameras tempts many photographers to consider adding video to increase clients and business income.”

More consumer and commercial clients today want to add video to their still photographers’ assignments to get “one-stop shopping” service. The availability of professional-quality digital still cameras...

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Maria Piscopo Posted: Apr 01, 2010 0 comments

All of the photography business owners I spoke with emphasized that they need good assistants as much as the assistants need them. They mentioned two things above all: do good follow-up when looking for work and, when you get a job, stay focused on the shoot. Another common concern was the lack of marketing information for the photo assistant trying to find work with a photographer. Hopefully...

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Maria Piscopo Posted: Mar 01, 2010 0 comments

Nick Vedros (www.vedros.com) graduated from the University of Missouri with a degree in Photojournalism in 1976 and then quickly found his true passion in the world of commercial photography. From his Kansas City-based photo studio, Vedros has won top honors from the ADDY Awards, Effie Awards, Archive International, Communication Arts, the Top...

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Maria Piscopo Posted: Feb 01, 2010 Published: Jan 11, 2010 5 comments

Editorial photography can be broadly defined as images created to illustrate a magazine or newspaper story. For many photographers it is a highly sought-after career, perhaps because of the newsstand exposure factor and perhaps because photographers invariably receive printed credit for their images. But the main reason is that photographers get a chance to do what they really want to do most:...

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