Maria Piscopo

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Maria Piscopo Posted: Sep 01, 2001 0 comments

The biggest
challenge to professional photographers today is the ability to create
images they enjoy making while earning money. By this, I mean profits,
not just sales. The need to get images of value to a client who will pay...

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Maria Piscopo Posted: Mar 01, 2003 0 comments

Business Trends...
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Maria Piscopo Posted: May 01, 2002 0 comments

I am always asked these
same questions in my self-promotion seminars. Why is there a long-standing
prejudice against hiring a photographer who is also the writer of the
story? Is digital capture expected now for the photojournalist? How do
you...

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Maria Piscopo Posted: Jan 01, 2001 0 comments

Sales calls are not dead
but they are different. It seems that non-personal marketing appears to
have taken over personal sales calls in today's self-promotion mix.
Everyday you read about the extensive use of photographers' web
sit...

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Maria Piscopo Posted: Jul 01, 2002 Published: Jun 01, 2002 1 comments

You are in the business of
photography to make money but often photographers do not know how to manage
their business to make a profit--or even where profit comes from! To help
you better manage your business to make a profit, we interviewedTom...

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Maria Piscopo Posted: Dec 01, 2000 0 comments

Your reality check for next
year is "in the mail" and to make sure it doesn't bounce come January
1, 2001, let's review some of the important topics we discussed this year.
They are: stock photography, new media clients, digital technology, and...

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Maria Piscopo Posted: Aug 01, 2004 0 comments

I often speak on the topic of "Marketing in Today's New Economic Climate" and when looking at the topic of client diversification and expanding your photo markets, fine art photography keeps coming up as a viable addition to your...

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Maria Piscopo Posted: Apr 01, 2005 0 comments

All Photos © 2004, Marilyn Sholin, All Rights Reserved

I first met portrait photographer Marilyn Sholin when both of us were teaching classes at the Golden Gate School. Impressed by her wonderful images, we talked about business every chance we could that week. I was quite surprised to learn that Sholin was working with a rep, usually a business relationship reserved...

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Maria Piscopo Posted: Jan 01, 2005 0 comments

The best source for new business is still the last client you worked with. It can be 5-10 times more expensive to be constantly looking for new clients as it is to keep the ones you already have. It is more expensive because you will have increased marketing costs (and spending overhead) when it takes 10 clients to bill 10 jobs and you are constantly marketing for jobs instead of...

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