Maria Piscopo

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Business Trends
Business Trends: Working With A Photo Rep
Maria Piscopo  |  Jan 01, 2004

Looking for new and different
ways to bring in more business, photographers often ask me about working
with a rep. As an art/photo rep for almost 25 years, I can appreciate
the balance the relationship can bring to abus...

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Business Trends
Business Trends: Working With Your Partner – Profit Or Peril?
Maria Piscopo  |  Aug 01, 2005

Running a photography business is stressful to start with, but add the emotional connection between partners or spouses and you have the potential for greatness or tragedy. So, how do you successfully work with your spouse or life-partner? How do you decide to divide up the daily business duties and responsibilities? For those who are successful, what advice can they offer to...

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Business Trends
Business Trends
Alternative Sources & Resources For Income
Maria Piscopo  |  Oct 01, 2002

As many commercial photographers
will tell you, it has not been such a great year for business. Though
the consumer (wedding/portrait) shooter seems to be still building sales
and finding new clients, the commercial shooters have been looking for...

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Business TrendsPro Techniques
Business Trends
Are There Digital Photography Clients? Or Is It Just A Mode Of Delivery?
Maria Piscopo  |  Apr 01, 2006

In my workshops I often get asked, "How do you find digital clients?" I think there is a myth surrounding the word "digital." Photography clients are not really "digital" as a category to target in your marketing. Clients are hiring you to create images and, if it is commercial work, buying the use of those images. If it is consumer, wedding...

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Business Trends
Business Trends
Back To Basics Part 1
How To Get Started In Your Photography Business
Maria Piscopo  |  Jan 01, 2002

My popular request we will take the next few months and look at the basics of getting a photography business started (or restarted, as the case may be). This month we will discuss making the commitment to being in business and the financial and legal issues to get the business started. In...

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Business Trends
Business Trends
Back To Basics Part II
Finding Images To Shoot That Clients Will Buy
Maria Piscopo  |  Feb 01, 2002

For a photography business
to be profitable, there must be a client base that you can work with and
that has an interest in the type of work you do. Getting started or expanding
your business involves shooting a lot of images for these clients. The...

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Business Trends
Business Trends
Back To Basics Part III, Focus On An Action Plan
Maria Piscopo  |  Mar 01, 2002

In our continuing
series on getting started in photography, you will now learn how to develop,
write, and act on a "plan of action." Goal setting is not enough. Your
challenge is to go get your goals, not just set them!

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Business Trends
Business Trends
Build A Better Website; The Hottest Promotional Tool Today
Maria Piscopo  |  Jun 01, 2005

Photography is a business of relationships, and your website is often the first contact you have with potential clients. Your website must make a prospective client feel comfortable and ease the anxiety that many clients might experience when considering a different photographer. For some thoughts on building this better website we interviewed Michael Costuros, Founder/Director of...

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Business Trends
Business Trends
Building A Photographic Community
An Interview With Jean Ferro, President Of WIPI
Maria Piscopo  |  Sep 01, 2004

Networking for your photography business means connecting on three different levels: with your client network, your community network, and your peer network. To illustrate this, I selected, Women In Photography International (WIPI), to explore the business opportunities a networking organization...

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Business Trends
Business Trends
Building Your Digital Event Photography Business
Maria Piscopo  |  Dec 01, 2004

All Photos © 2004, Steve Mitchell, All Rights Reserved

Digital event photography is providing high-quality photos with a quick turnaround time at an event where people are highly motivated to buy photos as a momento. With the proper equipment and marketing, this profit center could be added to any type of photography business. For commercial photographers, these...

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