Maria Piscopo

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Getting Ready For The Year 2000
Maria Piscopo  |  Jun 01, 1999

June is always a good time
to reevaluate the state of your business. What have you done for self-promotion
so far this year? What are your goals and plans for the new millennium?
A new look at your 1999 marketing planis...

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Getting Started As A Pro
Tips From Chuck DeLaney, Dean Of NYI
Maria Piscopo  |  Nov 01, 2004

How do you make the transition from hobbyist to professional? What are some of the basic requirements for success? How can you get a competitive edge? How do you get started? These are always questions I get asked in my own seminars and workshops. For some answers, I interviewed Chuck DeLaney, professional photographer for 25 years and Dean of the New York Institute of...

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Getting Started--You Can Make Money
Maria Piscopo  |  Nov 01, 1999

You learned in photography
classes about producing images--traditionally and digitally. Now,
you want to make some money from your investment of time, energy, and
money. You enjoy making images and want more thanth...

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Getting Your Money
Maria Piscopo  |  Apr 01, 2001

With this column,
we will review three stages for getting the money for your photography
services. We'll look at how to use an industry standard contract
with terms and conditions of payment, discuss making agreements with...

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Going Pro–Portrait Style; Added Value As A Marketing Tool
Maria Piscopo  |  Nov 01, 2005

It is everyone's dream: leave the "day job" and get paid for what you enjoy doing. Due to the depth and breadth of the market, portraits are a particularly good area to start (or expand!) your photography business. Portraits are needed both in the consumer and commercial client markets. They can't be easily replaced with a generic stock photo. In this...

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How To Find Commercial Clients
Maria Piscopo  |  Sep 01, 2003

Many consumer (wedding/portrait)
photographers look at commercial photography projects and ask--is
that for me? The answer is yes, but only if you are willing to do some
homework. Unlike the consumer market whereyo...

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How To Get Published
Maria Piscopo  |  Sep 01, 2000


Getting published is probably the most overlooked area of self-promotion,
yet for the low (or no) cost, it has very high rewards. The goal of the
publicity is not to sell your photography services.Your...

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How To Improve Your Internet Marketing
An Interview With Photographer Rick Etkin
Maria Piscopo  |  Jun 01, 2004

I have seen a lot of web
pages from photographers in my role as photo rep, writer, and consultant,
so it was especially rewarding to spend some time with photographer
Rick Etkin and discuss his new website,

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How To Increase Profilts
Maria Piscopo  |  Nov 01, 2000

Being a profitable photography
business means dealing with pricing more successfully than you have been.
The problem seems to be that pricing brings out feelings of hesitancy,
doubt, and uncertainty in many creative professionals--photographersincluded.

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Improving Sales By Selling Your Style
An Interview With Robert Lino
Maria Piscopo  |  Sep 01, 2002

In the competitive business
of consumer photography, selling your personal style has always been the
way to improve sales and go to a higher level of pricing and clientele
for weddings and portraits. I get asked about this topic of "personal
st...

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