You learned in photography
classes about producing images--traditionally and digitally. Now,
you want to make some money from your investment of time, energy, and
money. You enjoy making images and want more thanth...
With this column,
we will review three stages for getting the money for your photography
services. We'll look at how to use an industry standard contract
with terms and conditions of payment, discuss making agreements with...
It is everyone's dream: leave the "day job" and get paid for what you enjoy doing. Due to the depth and breadth of the market, portraits are a particularly good area to start (or expand!) your photography business. Portraits are needed both in the consumer and commercial client markets. They can't be easily replaced with a generic stock photo. In this...
Many consumer (wedding/portrait)
photographers look at commercial photography projects and ask--is
that for me? The answer is yes, but only if you are willing to do some
homework. Unlike the consumer market whereyo...
Getting published is probably the most overlooked area of self-promotion,
yet for the low (or no) cost, it has very high rewards. The goal of the
publicity is not to sell your photography services.Your...
I have seen a lot of web
pages from photographers in my role as photo rep, writer, and consultant,
so it was especially rewarding to spend some time with photographer
Rick Etkin and discuss his new website,
Being a profitable photography
business means dealing with pricing more successfully than you have been.
The problem seems to be that pricing brings out feelings of hesitancy,
doubt, and uncertainty in many creative professionals--photographersincluded.
In the competitive business
of consumer photography, selling your personal style has always been the
way to improve sales and go to a higher level of pricing and clientele
for weddings and portraits. I get asked about this topic of "personal
Tony Corbell (www.corbellproductions.com) was one of the first photographers I worked alongside when I started speaking on the photo lecture circuit. When I saw the "lighting" theme for this issue, I knew he would be the one to talk to about business today. Corbell's October appearance at the...