How To Increase Profilts
Being a profitable photography business means dealing with pricing more successfully than you have been. The problem seems to be that pricing brings out feelings of hesitancy, doubt, and uncertainty in many creative professionals--photographers included. You will not be able to price your work for profit if you focus on these feelings. Since you can't change your feelings, learn to change the words you use and your behavior when discussing price with the client. Also, learn to switch gears--from the creative side to the business side.
It is of absolute importance because with your initial response, you set a precedent almost impossible to break. So you must learn and be prepared before the pricing question comes up again. Here are some techniques to establish a successful and profitable relationship with a photography client.
Since digital technology today allows you to do more work before, during, and after the photography, there is money already there for you in other parts of the project budget. Ask about the other line items in the project budget. Check on budgets set aside for consulting, preproduction, research, retouching, postproduction, and pre-press (just to name a few). In other words, the way clients budget for photography has not quite caught up with the way you are doing the photography. The money is probably there to pay you for the extra work; it just may not be called "photography fee" when you first go into the project. It is up to you to go look for the money.
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