Business Trends
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Business Trends
Maria Piscopo Nov 01, 1999 2 comments

You learned in photography
classes about producing images--traditionally and digitally. Now,
you want to make some money from your investment of time, energy, and
money. You enjoy making images and want more thanth...

Business Trends
Maria Piscopo Apr 01, 2001 0 comments

With this column,
we will review three stages for getting the money for your photography
services. We'll look at how to use an industry standard contract
with terms and conditions of payment, discuss making agreements with...

Business Trends
Maria Piscopo Nov 01, 2005 0 comments

It is everyone's dream: leave the "day job" and get paid for what you enjoy doing. Due to the depth and breadth of the market, portraits are a particularly good area to start (or expand!) your photography business. Portraits are needed both in the consumer and commercial client markets. They can't be easily replaced with a generic stock photo. In this...

Business Trends
Maria Piscopo Sep 01, 2003 3 comments

Many consumer (wedding/portrait)
photographers look at commercial photography projects and ask--is
that for me? The answer is yes, but only if you are willing to do some
homework. Unlike the consumer market whereyo...

Business Trends
Maria Piscopo Sep 01, 2000 0 comments


Getting published is probably the most overlooked area of self-promotion,
yet for the low (or no) cost, it has very high rewards. The goal of the
publicity is not to sell your photography services.Your...

Business Trends
Maria Piscopo Jun 01, 2004 0 comments

I have seen a lot of web
pages from photographers in my role as photo rep, writer, and consultant,
so it was especially rewarding to spend some time with photographer
Rick Etkin and discuss his new website,

Business Trends
Maria Piscopo Nov 01, 2000 0 comments

Being a profitable photography
business means dealing with pricing more successfully than you have been.
The problem seems to be that pricing brings out feelings of hesitancy,
doubt, and uncertainty in many creative professionals--photographersincluded.

Business Trends
Maria Piscopo Sep 01, 2002 0 comments

In the competitive business
of consumer photography, selling your personal style has always been the
way to improve sales and go to a higher level of pricing and clientele
for weddings and portraits. I get asked about this topic of "personal
st...

Business Trends
Maria Piscopo Oct 01, 2005 0 comments

Tony Corbell (www.corbellproductions.com) was one of the first photographers I worked alongside when I started speaking on the photo lecture circuit. When I saw the "lighting" theme for this issue, I knew he would be the one to talk to about business today. Corbell's October appearance at the...

Business Trends
Maria Piscopo Oct 01, 2003 1 comments

I never really believed in the term "overnight success" in photography that is, until I met one. Patrick Ecclesine's (www.ecclesine.com) achievements took actually a week or two and they were...

Business Trends
Maria Piscopo Sep 01, 2001 0 comments

The biggest
challenge to professional photographers today is the ability to create
images they enjoy making while earning money. By this, I mean profits,
not just sales. The need to get images of value to a client who will pay...

Business Trends
Maria Piscopo Mar 01, 2003 0 comments

Business Trends...

Business Trends
Maria Piscopo May 01, 2002 0 comments

I am always asked these
same questions in my self-promotion seminars. Why is there a long-standing
prejudice against hiring a photographer who is also the writer of the
story? Is digital capture expected now for the photojournalist? How do
you...

Business Trends
Maria Piscopo Jan 01, 2001 0 comments

Sales calls are not dead
but they are different. It seems that non-personal marketing appears to
have taken over personal sales calls in today's self-promotion mix.
Everyday you read about the extensive use of photographers' web
sit...