Business Trends

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Maria Piscopo Posted: Jul 01, 2002 Published: Jun 01, 2002 1 comments

You are in the business of
photography to make money but often photographers do not know how to manage
their business to make a profit--or even where profit comes from! To help
you better manage your business to make a profit, we interviewedTom...

Filed under
Maria Piscopo Posted: Dec 01, 2000 0 comments

Your reality check for next
year is "in the mail" and to make sure it doesn't bounce come January
1, 2001, let's review some of the important topics we discussed this year.
They are: stock photography, new media clients, digital technology, and...

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Maria Piscopo Posted: Aug 01, 2004 0 comments

I often speak on the topic of "Marketing in Today's New Economic Climate" and when looking at the topic of client diversification and expanding your photo markets, fine art photography keeps coming up as a viable addition to your...

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Maria Piscopo Posted: Apr 01, 2005 0 comments

All Photos © 2004, Marilyn Sholin, All Rights Reserved

I first met portrait photographer Marilyn Sholin when both of us were teaching classes at the Golden Gate School. Impressed by her wonderful images, we talked about business every chance we could that week. I was quite surprised to learn that Sholin was working with a rep, usually a business relationship reserved...

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Maria Piscopo Posted: Jan 01, 2005 0 comments

The best source for new business is still the last client you worked with. It can be 5-10 times more expensive to be constantly looking for new clients as it is to keep the ones you already have. It is more expensive because you will have increased marketing costs (and spending overhead) when it takes 10 clients to bill 10 jobs and you are constantly marketing for jobs instead of...

Filed under
Maria Piscopo Posted: Jul 01, 2004 1 comments

Always looking for a competitive
edge in today's marketing, I came across an unusual program for
promoting photographers called AtEdge. What makes this promotion special
is the entire program is limited to 150phot...

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Maria Piscopo Posted: Apr 01, 2004 0 comments

The traditional portrait business has changed with new technology and new client needs and requests. Fads come and go, but the one thing all portrait photographers have to face is how to make a good profit--even a better profit--in today's...

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Maria Piscopo Posted: May 01, 2005 Published: Apr 01, 2005 1 comments

Donna Poehner has a unique perspective to offer on the subject of travel photography. As an editor and writer, she has worked for F+W Publications for the past 11 years. In 1999, she became editor of the widely read sourcebook Photographer's Market (www.writersdigest.com). In that time, Poehner has learned a lot...

Filed under
Maria Piscopo Posted: Mar 01, 1999 0 comments

In last month's column
I addressed the marketing of "personal vision" for the commercial
photographer. I made the point that the marketing must be broadcast
to the great number of commercial clientswho...

Filed under
Maria Piscopo Posted: Jun 01, 2001 0 comments

As a photo rep
and workshop instructor I have been collecting web sites that provide
me with information for both the business and the marketing of photography
services. In this column, I will share my current collection and att...

Filed under
Maria Piscopo Posted: Jun 01, 2002 0 comments

If all the trends and innovations
in the marketing and business of photography, one of the most exciting
is e-mail marketing. This can be considered as a supplement to your advertising
and direct mail and is a great way to reach current and prospectivec...

Filed under
Maria Piscopo Posted: Dec 01, 2005 0 comments

Are you ready for 2006? If you have been reading this column all year you have probably picked up quite a few tips and techniques from successful photographers, from those who do weddings to architectural to fine art work. As the year turns I have been collecting some thoughts to help you plan for the New Year with a new (or perhaps renewed) marketing plan of action.

...

Filed under
Maria Piscopo Posted: Apr 01, 2003 0 comments

Business Trends

Because you need a specific marketing message to sell to potential clients, most photographers base their business on the subject of the photograph such as people, products, and architecture. Some photographers...

Maria Piscopo Posted: Feb 01, 2006 0 comments

As photo businesses go, David Alan Wolters (www.DavidAlanWolters.com) started out as many of our readers--a 12-year-old kid with a camera trying to find a place for himself in the world. Again, like many of us, Wolters went on to work on the high school yearbook as a photographer. Raised in the small town of Spring...

Filed under
Maria Piscopo Posted: Jul 01, 2000 0 comments

Marketing on the World Wide
Web has become a very popular subject among photographers. I am always
asked about the topic when teaching my seminars and workshops. This
column is a gathering of information from a survey...

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