Business Trends

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Maria Piscopo Posted: Jun 01, 2005 0 comments

Photography is a business of relationships, and your website is often the first contact you have with potential clients. Your website must make a prospective client feel comfortable and ease the anxiety that many clients might experience when considering a different photographer. For some thoughts on building this better website we interviewed Michael Costuros, Founder/Director of...

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Maria Piscopo Posted: Sep 01, 2004 0 comments

Networking for your photography business means connecting on three different levels: with your client network, your community network, and your peer network. To illustrate this, I selected, Women In Photography International (WIPI), to explore the business opportunities a networking organization...

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Maria Piscopo Posted: Dec 01, 2004 0 comments

All Photos © 2004, Steve Mitchell, All Rights Reserved

Digital event photography is providing high-quality photos with a quick turnaround time at an event where people are highly motivated to buy photos as a momento. With the proper equipment and marketing, this profit center could be added to any type of photography business. For commercial photographers, these...

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Maria Piscopo Posted: Apr 01, 2000 0 comments

The Sandra David project began in 1992 when David Rigg and Sandra Crebbin formed a company for marketing their fine art images in galleries and in print.

David G. Rigg is a former Navy photographer with secondary training as a...

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Maria Piscopo Posted: Nov 01, 2002 1 comments

For photographers, finding
new ideas for self-promotion is an ongoing business issue. In today's
competitive marketplace, you have to maintain a balance between what creative
ideas you plan and what you can really accomplish. To help you evaluate...

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Maria Piscopo Posted: Jul 01, 1999 0 comments

There are many different ways to approach the design and production of promotional materials.

First you'll need "primary" promotional material. These visual pieces are used most often for sending ahead to get an...

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Maria Piscopo Posted: Mar 01, 2001 0 comments

Recognize that
making images is a complicated and evolving process, whether it's
via the digital or traditional route. "Going digital" from your perspective
is no longer an issue or even a simple choice of just digitalcap...

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Maria Piscopo Posted: Feb 01, 2004 0 comments

The Photographer's Travel Guide...
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Maria Piscopo Posted: Aug 01, 2002 0 comments

I really never know what to expect when I'm taking one of my classes on a field trip. I do know that I will be using the same portrait techniques outdoors that I use when I'm in a studio environment. I also know that the outdoor settings offer many more challenges and...

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Maria Piscopo Posted: Feb 01, 2000 0 comments

New media technology provides one of the most important industry changes in the photography marketplace. It is important because it creates many new job opportunities for photographers who know how and where to look for the work. It is important because...

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Maria Piscopo Posted: Aug 01, 2000 0 comments

The Beginners Method.
You'll need three trays; a black and white enlarger; a red, green, and
blue filter; some of the special, ambient temperature, color chemicals;
and, of course, some color printing paper.

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Maria Piscopo Posted: Jun 01, 1999 0 comments

June is always a good time
to reevaluate the state of your business. What have you done for self-promotion
so far this year? What are your goals and plans for the new millennium?
A new look at your 1999 marketing planis...

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Maria Piscopo Posted: Nov 01, 2004 0 comments

How do you make the transition from hobbyist to professional? What are some of the basic requirements for success? How can you get a competitive edge? How do you get started? These are always questions I get asked in my own seminars and workshops. For some answers, I interviewed Chuck DeLaney, professional photographer for 25 years and Dean of the New York Institute of...

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