Business Trends

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Maria Piscopo Posted: Sep 01, 2010 6 comments

Like many aspects of commercial photography these days, the music industry has seen many changes that affect how a photographer finds clients and promotes their talents. One of the biggest changes, according to photographers we talked with for this story, is that there is no one single “contact” person anymore and that to broaden your scope you have to deal with numerous individuals...

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Maria Piscopo Posted: Jan 01, 2011 5 comments

There is a long tradition of photographers giving workshops, either self-sponsored or within an established workshop organization structure. Workshops cover a wide range of topics, from fashion/beauty to nature/travel, and take place all around the world. Workshops can serve as both a marketing tool and an additional source of revenue, and while there are some who are constantly on the workshop...

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Maria Piscopo Posted: May 01, 2009 1 comments

For every photographer success and self-fulfillment are common goals, but the desire to help others is something that many photographers bring to their work. You may feel that today’s economy makes helping others difficult, especially as you focus on the daily effort to grow your business. How can you use your talents to help others and pay the rent at the same time? How can you spread...

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Maria Piscopo Posted: Dec 01, 2007 0 comments

Is your website working as hard as it could as an online portfolio? I have been back and forth for years with photographers and their clients on website marketing and not everyone agrees on their value. Certainly, websites are an important marketing tool when used as advertising--they broadcast your marketing message to potential clients. But how well do they work as...

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Maria Piscopo Posted: Apr 16, 2013 Published: Mar 01, 2013 0 comments
The world of portrait photography is defined by its differences—all potential clients, whether they are individuals, families, or professionals, are different people with different imaging needs. There is a difference in style and approach in making commercial, professional, and social (family) portraits. Commercial clients have something to sell or someone to influence; consumer clients have something or someone to remember. And, at any point in time, a photographer’s style may be so strong or special that it transcends these categories and enters the “fine art” field.
Maria Piscopo Posted: Nov 22, 2013 Published: Oct 01, 2013 4 comments
There’s a long tradition of photographers doing pro bono work for charities. Now, with social media and the Internet in general, the marriage of photography and doing good for others has grown even more. NGOs (Non-Governmental Organizations) have been around since the mid-1940s, but in the last few years some amazing photography has further helped communicate their mission.
Maria Piscopo Posted: Jun 28, 2013 Published: May 01, 2013 7 comments
I have always been a big supporter of joining and participating in professional groups. The growth of my career as a photo rep, teacher, and author all came from joining and participating in groups that brought together like-minded individuals. For photographers looking to enhance or initiate their careers there are numerous professional associations worthy of attention.
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Maria Piscopo Posted: Jun 01, 2007 0 comments

Twenty years ago, business software for photographers was limited. The move from paper to software was a big and risky leap of faith. We talked with a number of photographers to get their take on how, and if, software holds the key.

Geoff Manasse (www.manasse.com): I'm the sort of software user...

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Maria Piscopo Posted: Mar 01, 2009 7 comments

One of the growth markets for photographers these days is consumer event photography, including youth sports. This is a very specialized business; often, event photographers must be equipped to print and sell photos on-site, offer a variety of photo-package choices, and, in many cases, include green screen technology in their photo shoots. In preparation for this article I began by talking with...

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Maria Piscopo Posted: Nov 01, 2008 0 comments

Many commercial buying patterns have shifted from hiring for assignment to buying stock licensed images or royalty-free images. This shift has greatly decreased the value per image for all but the most creative or unique stock images. But it has also opened markets for still photos previously unexplored. Stock is no longer just for print use; clients are buying still images for website...

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Maria Piscopo Posted: Apr 01, 2009 0 comments

As the markets for both consumer and commercial photographers keep warping and changing, many photographers are looking for alternative revenue paths. A fine art photographic sale by a gallery always gets high interest from photographers, but what about the gallery owner’s perspective? What factors influence their choice of the photographers they represent? How do owners view fine art...

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Maria Piscopo Posted: Oct 17, 2011 Published: Sep 01, 2011 21 comments
“Day rate is not an accurate measure of photography cost, as it does not include expenses. Day rate does not transfer usage or licensing rights, the real sale in commercial photography.”

“What do you charge?” There is something about that much anticipated, yet dreaded question that causes many photographers distress. There are probably a dozen psychological reasons for this feeling. Rather than take on those feelings, which is beyond my ken and that of this magazine, I’d like to look at specific actions and steps you can take to improve your behavior when it comes to pricing and asking for money.

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Maria Piscopo Posted: May 15, 2012 Published: Apr 01, 2012 51 comments
“With any marketing campaign you need to excite potential clients so they will want to contact you, and you need to keep current clients interested and be sure they think of you first.”
—Jeff Colburn

There are so many choices today for online and social marketing. Here’s a partial list: Facebook, LinkedIn, Blogs, Online Groups, Twitter, Tumblr, Myspace, Digg, StumbleUpon, and of course your website. How effective are these new marketing scenarios in helping you sell photography services? We asked four photographers using social media to share their experiences. Thanks to Jeff Colburn, Karen I. Hirsch, Gail Mooney-Kelly, and Ian L. Sitren for their helpful opinions and advice. Please see their web addresses and visit their websites to see their work.

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Maria Piscopo Posted: Oct 01, 2009 17 comments

Today’s new technology and social media are bringing a change to the business and marketing of photographic services. The question is—how can it work for you? It is a very different means—one that you join and participate in rather than direct and control, as you often can with your traditional marketing media. New technology and the changing and developing expectations of your...

Maria Piscopo Posted: Nov 01, 2009 21 comments

Whether you are starting out, adding income to your business, or changing marketing direction, sports photography provides opportunities for creating and selling exciting and interesting images. The subjects vary between products, portraits, and lifestyle. Though Sports Illustrated magazine most often springs to mind, the clients can range from editorial to advertising and everything in between.

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