Business Trends

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David Whitson Posted: May 01, 2007 0 comments

Are you interested in taking action shots of youth sports events and selling pictures on-site? It can be a great way to start earning money with photography, and the market is more accessible than you might think.

Is There A Market In Your Area?

On-site event photography can be done as a business or as a weekend hobby; either way, it's...

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Maria Piscopo Posted: Feb 01, 2008 0 comments

As digital technology grows it's critical for photographers to enlighten themselves about the most essential business and technical practices. The legalities associated with digital capture are quite different from film and need to be addressed in the everyday business of digital photo shoots. The work of the American Society of Media Photographers (ASMP), Universal...

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Maria Piscopo Posted: Jun 07, 2012 Published: May 01, 2012 6 comments
Clients buying location photography can include those from the travel, fashion, editorial, corporate, and even architectural fields. You might well ask—why don’t they just use stock? With so many sites and so many agencies and photographers offering images from every imaginable corner of the globe, hasn’t stock killed this market? Stock photography for this market is a topic for another day—this is about companies that need location photography because they need their people or property photographed and they know that stock will simply not fit the bill. As a related sidebar, we’ll also cover how you can rise above the iReporter-type shooter who often degrades the market by offering travel and lifestyle images for a “dime a dozen.”
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Maria Piscopo Posted: Apr 01, 2008 0 comments

Success, self-fulfillment, and philanthropy are common goals among professional photographers. Ingrained within us all is the desire to help others, but that lofty aspiration is sometimes beyond reach as we focus on maintaining a comfortable existence. How can you harness your talent and use it to help others while paying the rent at the same time? Is it possible to spread...

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Maria Piscopo Posted: Oct 10, 2012 Published: Sep 01, 2012 99 comments
“Doing Well by Doing Good” is how you might describe the subject of this column. It’s one of my favorite topics—photographers working for nonprofit organizations and Non-Government Organizations (NGOs) and finding a way to both make a living and make a change in their community. Whether it is local or global, photography has always been used to advocate for social change. There are many local and international communities and organizations you can serve.
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Maria Piscopo Posted: Dec 01, 2009 3 comments

Portrait photography clients live in two distinct worlds: consumer clients and commercial clients. The time, energy, and attention required to market to each is so consuming that many photographers gravitate toward one or the other. Consumer portraits include family, children, and high school seniors. Commercial portraits range from editorial, celebrity, and advertising clients. Though they are...

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Maria Piscopo Posted: Apr 24, 2012 Published: Mar 01, 2012 20 comments
Finding clients for your professional wedding photography work can be a challenge. In this article we talk with seven wedding photography pros about their business today and how they find clients, what portfolio formats work best, and where they think the wedding business is heading in the next five years. We interviewed photographers from across the US; their styles range from beautifully posed portraits to wonderfully natural candids.
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Maria Piscopo Posted: Jan 10, 2013 Published: Dec 01, 2012 30 comments
In my workshops and classes the most common concern is about marketing and getting business. It’s a sign of the times, and folks are asking: “Everything seems different these days in the photography business, what should I do?” My first and foremost answer is to have a business plan and then work that plan. It is simply not enough to put up a website, send out a few mailers, and see what happens. The best advice I can offer is to study up on creating and implementing a marketing plan and make the effort as important as learning and improving your craft.
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Maria Piscopo Posted: Jul 01, 2006 0 comments

Stop. Look. Listen. You learned it when you were a little kid and it is good advice today. We are all so busy doing our photography that we often don't make the time to do our job of running a business. Part of any good business plan is scheduling a mid-year marketing update. It's a reality check--where have you been, where are you now, where are you going?
...

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Maria Piscopo Posted: Aug 01, 2010 4 comments

As I did my research on model releases it became clear that this is not a black-and-white issue. The law and the practice of the law seem divided. The aim here, then, is to present you with a point of view that is both practical and supported by industry custom. First, let’s try to separate this discussion from copyright. Copyright law is the federal protection of your right as the owner of...

Maria Piscopo Posted: May 15, 2014 Published: Apr 01, 2014 0 comments
While you as the photographer own the copyright to images you create, this does not negate the privacy rights of any recognizable individual in your photo. Knowing when you can sell or lease that image with or without a model release is important. In this article we cover that ground as well as the impact of social media and new technology on privacy rights and model releases.
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Maria Piscopo Posted: Dec 01, 2006 0 comments

In today's competitive marketplace for your photography services, new technologies in print services are emerging to help you find and reach potential clients. Using a service combination of design, list purchasing, custom quality printing, and even mailing the postcards for you, companies such as Modern Postcard (http://www.modernpostcard.com"...

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Maria Piscopo Posted: Dec 01, 2010 1 comments

These days every photographer and would-be writer has the ability to publish their own book. When you take it beyond the vanity press level, and look at it as a business venture, there are numerous pitfalls and considerations to be taken into account before you take the leap. To gauge the activity in this market, we talked to a number who have gone down the publishing road.

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Maria Piscopo Posted: Sep 10, 2013 Published: Aug 01, 2013 0 comments
Does using social media as a marketing tool work for photographers? That’s what we aimed to find out by interviewing five photographers who have successfully used this particular marketing technique in very specific ways. Unlike advertising and direct mail, where you send out your material and wait for a response, and sales calls, which are more time-consuming, social media is a unique technique that can breed success, but only when properly and fully utilized. Many thanks to our photographers for taking the time and attention to share their thoughts and experiences (websites at end of column): Liz Cowie, Clark Dever, David Alan Kogut, Brad Mangin, and Chuck St. John.
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Maria Piscopo Posted: Sep 01, 2009 4 comments

“Bloggers think that a use of a photograph in a web blog is covered by fair use simply because it is not usually done for profit, and they are ‘commenting’ on the news. This is not necessarily the case.”

Last year in my column I tackled the important issue of copyright. (Editor’s Note: Go to our homepage at www.shutterbug.com and type in Copyrights.) Unless...

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