Business Trends

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Maria Piscopo Posted: Mar 01, 2011 4 comments

With new technology and more savvy consumers, the wedding photography business has seen some big changes in the last few years. The photojournalistic “fad” has turned into an established style. The proliferation of digital cameras has turned everyone’s “Cousin Bill” into a photographer and has pushed the professional to create more and better services for their...

Maria Piscopo Posted: Mar 03, 2017 0 comments

While previously thought of as a niche, boudoir photography is now a thriving way for photographers to make a living. Usually a gift to a loved one or one’s self, boudoir photography consists of an intimate photo of a woman or man suggestively covered or even fully nude. Although the photographers I interviewed all have different businesses, they all have one thing in common: tremendous kindness and compassion. Thanks to the following photographers for sharing how they have made their businesses a success: Mariah Carle, Lynn Clark, Lindsay Rae D’Ottavio, Megan Drane, Kristi Elias, and Mistie Simone.

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Maria Piscopo Posted: Jan 17, 2012 Published: Dec 01, 2011 2 comments
Editorial photography has always been a glamorous and sought-after career with many dreaming of National Geographic-type assignments. The reality of selling editorial work today is the focus of this month’s column, and as you’ll see it’s not all glamour and glitz. Finding and keeping editorial clients is hard work, requiring marketing expertise as well as good people skills.
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Maria Piscopo Posted: Feb 01, 2010 Published: Jan 11, 2010 2 comments

Editorial photography can be broadly defined as images created to illustrate a magazine or newspaper story. For many photographers it is a highly sought-after career, perhaps because of the newsstand exposure factor and perhaps because photographers invariably receive printed credit for their images. But the main reason is that photographers get a chance to do what they really want to do most:...

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Maria Piscopo Posted: Oct 01, 2010 9 comments

Next to people and products, fashion photography is one of the most popular areas of commercial photography. Images are used for a wide range of uses: to tell a story (editorial), to sell apparel (catalogs, websites), and to promote a fashion brand (advertising). Not to be confused with portrait photography, models are almost always used to achieve the highest level of focus on the products.

Maria Piscopo Posted: Aug 01, 2014 0 comments

Questions about the viability of travel photography as a way to make money are inevitable in my marketing workshops and classes. The allure is undeniable—it seems to be all about exotic places to visit and fascinating people to meet. While lots of photographers want to get into travel photography, it’s also one of the most competitive fields in freelance photography.

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Maria Piscopo Posted: Jul 05, 2011 Published: Jun 01, 2011 12 comments
There’s no question that travel photography has long been a top pick when photographers look at career paths. The promise of seeing the world, making images, and getting paid for it all is a very attractive proposition. But does reality meet fantasy here? To find out we interviewed four photographers from the travel field to get their feedback on sales, marketing, and how they feel about the changes in the travel photography business. It is not an easy road. Photographers have had to adapt to new technology, to changes wrought by eCommerce, and to the shift from assignment work to stock sales. Each of these photographers have made many changes to compete successfully in this business.
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Maria Piscopo Posted: May 01, 2006 7 comments

Travel photography is one of the most oft-named areas of interest by photographers polled in my marketing workshops and classes. The allure is undeniable--it seems to be all about exotic places to visit and fascinating people to meet. While lots of photographers want to get into travel photography it's also one of the most competitive fields in free-lance...

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Maria Piscopo Posted: Jul 01, 2010 1 comments

Getting work as a travel photographer has never been easy. Today, factors of the economy and technology have added obstacles that require even more knowledge and planning. The travel photographers we interviewed work with clients ranging from editorial to corporate and advertising. Each have their own story, but they all share certain thoughts about the business.

First, you cannot...

Maria Piscopo Posted: Apr 21, 2015 0 comments

Today’s wedding photography business uses many different self-promotional tools ranging from traditional bridal shows to social media advertising. No one photographer has the “right” way to run a wedding business; each photographer’s targeted wedding clientele, their individual photography style and business plan will dictate how differently they market and find clients.

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Maria Piscopo Posted: Jan 01, 2010 0 comments

Born and raised in the Midwest, Raymond Meeks (www.raymondmeeks.net) came to fine art photography after establishing a successful career in the advertising and editorial markets. His love for song and story led to his success in fine art photography exhibitions and book publishing. In reviewing his work Miguel Garcia-Guzman says, “I...

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Maria Piscopo Posted: Feb 24, 2014 Published: Jan 01, 2014 1 comments
The past few years have witnessed many challenges to those who want to earn money with their photography for both full-timers and those who use their talents to earn extra income. One area that has remained strong, indeed grown, is the family portrait business. Photographers have seen the need to adapt to changes in their clients’ expectations and tastes and, as importantly, the changing pace of technology. In addition, there are important marketing considerations that contribute to success as well. In this article I talk with Kim Campbell, Orit Harpaz, Vonda Hussey, and Michelle Tricca to gain their insight on the family portrait business. Please use the “Web Resources” listed at the end of this article to help you visit their websites so you can see more of their dynamic and exciting work.
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Maria Piscopo Posted: Nov 09, 2012 Published: Oct 01, 2012 11 comments
One of my favorite topics is helping you find ways to make money with your photography. Greeting card and calendar clients seem “hidden” only because most photography marketing articles usually focus on the bigger and broader markets like advertising, editorial, or even weddings and portraiture. But the “paper products” companies are still publishing, even moving into e-cards, and they still need images. I will confess, surrounded as I am by photography and photographers, I am still a Gold-Crown-card-carrying Hallmark club member!
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Maria Piscopo Posted: Mar 01, 2007 0 comments

Just as you thought everything is swinging to online promotion, a new type of printed portfolio book has finally broken through and onto the scene. The printing of an actual "coffee-table" book as a portfolio uses the latest technology as a business tool for you to market your services. Presenting prospective clients with a beautifully bound and printed book makes a...

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Maria Piscopo Posted: Sep 01, 2006 0 comments

What's new in the stock photography business? As most photographers already know, the business of stock photography has changed dramatically in the last five years. It no longer can be supplied with photos left over from an assignment or old photos sitting in a file drawer. Stock photo sales can be a potential profit center, but only for those willing to put in the time and...

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