News

Shoichiro Takeda contributed this article from Tokyo, Japan

CP+ 2012—the Camera & Photo Imaging Show--opened on February 9 and ran through the 12th in Yokohama, Japan. There were 65,120 visitors. Following are some news highlights from the show.

No More “Mirrorless”

On 9 February 2012, Mr. Makoto Kimura, The Representative Director of CIPA, announced at the opening speech that: “We will no longer use the nomenclature (mirrorless camera). Instead, we will adopt ‘non-reflex camera’ for this category”.

CIPA used to divide digital cameras into two categories, “fixed lens camera” and “interchangeable lens camera”, the latter being further divided into two subcategories, “single lens reflex camera” and “mirrorless camera”. From now on, the latter of these two subcategories will be changed to “non-reflex camera”. Mr. Kimura added that CIPA will not force the members to use this new terminology, but will leave it to the discretion of individual member companies as to which terminology to use. He has stressed that this new terminology was coined for the use in the statistics that CIPA will publicise, and merely as an antonym of the single lens reflex camera.

Apple’s iPhone has become the most ubiquitous camera on Earth, and Adorama aims to make it a better one with its new online iPhoneography shop. Created by the nation’s most advanced photo and electronics retailer, the iPhone Toolshed offers an exclusive selection of some of the best accessories for picture-taking with the phenomenal iPhone. Clear, lighthearted explanations of each product’s benefits accompany links to the Adorama product page where the item can be purchased—at a price that can’t be matched by other dealers.

Fashion-conscious photography lovers can now have the best of both worlds with the innovative new DSLR divider insert created for select bags in the stylish E-GO Collection from Jill-e Designs, the leading maker of head-turning, protective camera & career bags for today’s tech-savvy, on-the-go lifestyle.

Nikon Inc. introduced the new COOLPIX P510 with a 42x optical Zoom-NIKKOR ED glass lens, from a wide 24mm to an amazing 1,000mm focal range. The P510 features advanced optical Vibration Reduction (VR) image stabilization, which ensures that the photographer captures their intended subject with exceptional image quality. With this kind of extreme focal length, the need for superior image stabilization becomes essential for photos and HD video. Photographers are given increased stability with the additional zoom control located on the side of the lens barrel. To further enhance image quality and help combat challenging low-light conditions, the COOLPIX P510 includes an advanced 16.1-megapixel BSI CMOS sensor. Utilizing the high-speed continuous shooting performance (capture five images at full resolution in approximately one second) of the CMOS sensor and fast autofocus (AF), the COOLPIX P510 makes it possible to capture even the most spontaneous moments.

Photogenic Professional Lighting announces the launch of the PL5R-FRES Fresnel Modifier, a 5-inch vented conical reflector with Fresnel Glass lens and two-panel barn doors. 

The PL5R-FRES is designed for glamour and product photography and produces a crisp beam of light with defined soft shadow edges, creating smooth even-coverage. The removable Fresnel Glass is constructed as an optical spotlight with a well-designed circle border that fades outwards from the center, producing a flood-style beam. Additionally, the lens’ satin-anodized reflective surface allows the light transition to create beautiful skin tones, as well as sharp details.

On 18th September 2012, the world’s largest and most important event for the international photography and imaging sector will once again open its doors in Cologne, Germany.  photokina 2012 will present the complete range of the global imaging market;  approximately 1,200 suppliers from more than 40 countries are expected to attend the fair in 2012. More than 180,000 visitors from over 160 countries attended the World of Imaging in 2010.