News

It has been 20 years since Parkside Optical introduced the original LensPen, and for a generation photographers and outdoor enthusiasts have counted on LensPen to keep their cameras, binoculars and other fine optics clean and images sharp.

As digital replaced film, models specifically designed to clean LCD screens, compact camera lenses, viewfinders and filters were added to the product line. And now these five LensPen models – Original, DigiKlear, MiniPro,MicroPro and FilterKlear – feature a stylish new design and state-of-the-art packaging. A completely new look, but with the same unmatched features thathave made LensPen an optics necessity, not just an accessory.

onOne Software, Inc.announced the availability of Perfect Effects 3 Free Edition. Based on the award-winning Perfect Effects 3 engine, Perfect Effects 3 Free is a robust photography effects software program for image enhancement and creative stylization. It may be used as a standalone application, as an external editor for Apple Aperture, Adobe Lightroom or as a Photoshop plug-in, including the new Lightroom 4 and Adobe Creative Suite 6 Beta.

Panasonic announced a new digital interchangeable lens system camera, the LUMIX DMC-GF5, which joins Panasonic’s award-winning LUMIX G Series of digital cameras, which are acclaimed for their high image quality with small and compact body and lenses. The LUMIX GF5 features a newly developed 12.1-megapixel Live MOS sensor and redesigned Venus Engine, helping to ensure true-to-life images through exceptional resolution, image rendering and color reproduction. Even in low-light situations and at a maximum 12800 high ISO sensitivity, the LUMIX GF5 produces stunning photos and videos. The noise reduction system includes a combination 3DNR (3D Noise Reduction) and MNR (Multi-process Noise Reduction) allowing for both bright areas and dark areas to be faithfully reproduced with minimal noise in high sensitivity image recording.

Western Digital introduced the first 2 TB capacity portable drive dedicated for Mac® customers, My Passport® Studio™. This new standard in high storage capacity, along with Apple® Time Machine® compatibility for quick and easy automatic backup of Mac hard drives, allows Mac users to use one drive for the protection and transport of virtually all their digital content, everywhere they go. The new My Passport Studio portable drive maintains its elegant and protective all-metal casing to complement the MacBook® Pro or MacBook® Air®, providing the beautiful aesthetic that Mac users expect while increasing storage capacity to 2 TB, enough space for approximately 400,000 photos, 240 hours of video or 500,000 songs(1).

The 50-150mm F2.8 APO EX DC OS HSM telephoto lens is the successor to the 50-150mm F2.8 APO EX DC II HSM. The updated lens now features Sigma’s own proprietary Optical Stabilizer (OS) technology, which offers the use of shutter speeds approximately four stops slower than would otherwise be possible. The lens design utilizes an inner-focusing and inner-zooming system that provides convenient handling and this, along with the OS feature, makes it favorable for high-performance, handheld, close-up photography. Additionally, the Hyper Sonic Motor (HSM) ensures quiet and high-speed auto focusing, while allowing full-time manual focus capability.

Backdrop Outlet will be hosting a photography event on the weekend of June 8th thru June 10th. This event will be hosted at the Backdrop Outlet warehouse in Oceanside, Ca.

Attendees can look forward to exceedingly low prices on all merchandise in the warehouse. There will be deals specifically on products, such as, muslins starting at $19, closeout props $5, Candy Sticks $10, and all lighting equipment for 75% off! There will be door prizes, free giveaways, refreshments, free parking, raffle drawing, bruised & discounted items along with many other great specials!

SeaLife has created the twin-flash DC1400 Pro X2 for underwater photographers. With a pair of extremely powerful strobe lights on each side, the DC1400 Pro X2 package combines brilliant illumination with a feature-packed, easy-to-use 14-megapixel underwater camera that will bring out the professional underwater photographer in you on any dive.