Maria Piscopo

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Business Trends
Photography For The Music Industry; Not The Same Old Tune
Maria Piscopo  |  Sep 01, 2010

Like many aspects of commercial photography these days, the music industry has seen many changes that affect how a photographer finds clients and promotes their talents. One of the biggest changes, according to photographers we talked with for this story, is that there is no one single “contact” person anymore and that to broaden your scope you have to deal with numerous individuals...

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Business Trends
Photography Workshops; Marketing Tool And/Or Revenue Source
Maria Piscopo  |  Jan 01, 2011

There is a long tradition of photographers giving workshops, either self-sponsored or within an established workshop organization structure. Workshops cover a wide range of topics, from fashion/beauty to nature/travel, and take place all around the world. Workshops can serve as both a marketing tool and an additional source of revenue, and while there are some who are constantly on the workshop...

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Business Trends
Photography—Making A Difference; Give And Ye Shall Receive
Maria Piscopo  |  May 01, 2009

For every photographer success and self-fulfillment are common goals, but the desire to help others is something that many photographers bring to their work. You may feel that today’s economy makes helping others difficult, especially as you focus on the daily effort to grow your business. How can you use your talents to help others and pay the rent at the same time? How can you spread...

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Business Trends
Portfolios From The Edge; Websites As Marketing Tools
Maria Piscopo  |  Dec 01, 2007

Is your website working as hard as it could as an online portfolio? I have been back and forth for years with photographers and their clients on website marketing and not everyone agrees on their value. Certainly, websites are an important marketing tool when used as advertising--they broadcast your marketing message to potential clients. But how well do they work as...

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Business Trends
Portrait Photography Marketing: Portrait Photography Marketing
Maria Piscopo  |  Apr 16, 2013  |  First Published: Mar 01, 2013
The world of portrait photography is defined by its differences—all potential clients, whether they are individuals, families, or professionals, are different people with different imaging needs. There is a difference in style and approach in making commercial, professional, and social (family) portraits. Commercial clients have something to sell or someone to influence; consumer clients have something or someone to remember. And, at any point in time, a photographer’s style may be so strong or special that it transcends these categories and enters the “fine art” field.
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Pro Techniques
Privacy Rights And Copyrights; What Photographers Need To Know
Maria Piscopo  |  May 01, 2007

The legal issues of privacy rights and copyrights in photography are usually not covered thoroughly enough in photo schools. Many professionals don't take the time to learn the law. This often leads to confusion and chaos when photographers start selling their work. Whether you are part-time or full-time, amateur or pro, one of the most important legal issues you will...

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Business TrendsPro Techniques
Pro Bono Photography: Doing Well By Doing Good
Maria Piscopo  |  Nov 22, 2013  |  First Published: Oct 01, 2013
There’s a long tradition of photographers doing pro bono work for charities. Now, with social media and the Internet in general, the marriage of photography and doing good for others has grown even more. NGOs (Non-Governmental Organizations) have been around since the mid-1940s, but in the last few years some amazing photography has further helped communicate their mission.
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Business TrendsPro Techniques
Professional Associations: Are They Right For You?: The Benefits Of Membership
Maria Piscopo  |  Jun 28, 2013  |  First Published: May 01, 2013
I have always been a big supporter of joining and participating in professional groups. The growth of my career as a photo rep, teacher, and author all came from joining and participating in groups that brought together like-minded individuals. For photographers looking to enhance or initiate their careers there are numerous professional associations worthy of attention.
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Business Trends
Project Management For Photographers; Organization Means More Than Filing Photos
Maria Piscopo  |  Jun 01, 2007

Twenty years ago, business software for photographers was limited. The move from paper to software was a big and risky leap of faith. We talked with a number of photographers to get their take on how, and if, software holds the key.

Geoff Manasse (www.manasse.com): I'm the sort of software user...

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Business Trends
Selling Event Photography; Lessons Learned In A Fast-Paced Business
Maria Piscopo  |  Mar 01, 2009

One of the growth markets for photographers these days is consumer event photography, including youth sports. This is a very specialized business; often, event photographers must be equipped to print and sell photos on-site, offer a variety of photo-package choices, and, in many cases, include green screen technology in their photo shoots. In preparation for this article I began by talking with...

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