Maria Piscopo

Sort By: Post Date | Title | Publish Date
The Business of Wedding Photography: Photographers Share Tips On How To Succeed In the Wedding Photography Market
Business Trends, Portrait Photography How To, Wedding Photography How To
Maria Piscopo  |  Apr 21, 2015  |  0 comments

Today’s wedding photography business uses many different self-promotional tools ranging from traditional bridal shows to social media advertising. No one photographer has the “right” way to run a wedding business; each photographer’s targeted wedding clientele, their individual photography style and business plan will dictate how differently they market and find clients.

Continue Reading >
The Business Side Of Fine Art Photography; An Interview With Raymond Meeks
Business Trends
Maria Piscopo  |  Jan 01, 2010  |  0 comments

Born and raised in the Midwest, Raymond Meeks (www.raymondmeeks.net) came to fine art photography after establishing a successful career in the advertising and editorial markets. His love for song and story led to his success in fine art photography exhibitions and book publishing. In reviewing his work Miguel Garcia-Guzman says, “I...

Continue Reading >
The Family Portrait Business: Getting Going And Then Growing
Business Trends
Maria Piscopo  |  Feb 24, 2014  |  First Published: Jan 01, 2014  |  1 comments
The past few years have witnessed many challenges to those who want to earn money with their photography for both full-timers and those who use their talents to earn extra income. One area that has remained strong, indeed grown, is the family portrait business. Photographers have seen the need to adapt to changes in their clients’ expectations and tastes and, as importantly, the changing pace of technology. In addition, there are important marketing considerations that contribute to success as well. In this article I talk with Kim Campbell, Orit Harpaz, Vonda Hussey, and Michelle Tricca to gain their insight on the family portrait business. Please use the “Web Resources” listed at the end of this article to help you visit their websites so you can see more of their dynamic and exciting work.
Continue Reading >
The Greeting Card And Calendar Industry: Hidden Markets For Your Photos?
Business Trends
Maria Piscopo  |  Nov 09, 2012  |  First Published: Oct 01, 2012  |  11 comments
One of my favorite topics is helping you find ways to make money with your photography. Greeting card and calendar clients seem “hidden” only because most photography marketing articles usually focus on the bigger and broader markets like advertising, editorial, or even weddings and portraiture. But the “paper products” companies are still publishing, even moving into e-cards, and they still need images. I will confess, surrounded as I am by photography and photographers, I am still a Gold-Crown-card-carrying Hallmark club member!
Continue Reading >
The New Portfolio Book; A Fresh Way To Make A Powerful Presentation
Business Trends
Maria Piscopo  |  Mar 01, 2007  |  0 comments

Just as you thought everything is swinging to online promotion, a new type of printed portfolio book has finally broken through and onto the scene. The printing of an actual "coffee-table" book as a portfolio uses the latest technology as a business tool for you to market your services. Presenting prospective clients with a beautifully bound and printed book makes a...

Continue Reading >
The NEW State Of Stock Photography; Times Have Changed, And So Has The Business
Business Trends
Maria Piscopo  |  Sep 01, 2006  |  0 comments

What's new in the stock photography business? As most photographers already know, the business of stock photography has changed dramatically in the last five years. It no longer can be supplied with photos left over from an assignment or old photos sitting in a file drawer. Stock photo sales can be a potential profit center, but only for those willing to put in the time and...

Continue Reading >
The Photo Art Market; Adding Income While Sharing Your Personal Vision
Business Trends
Maria Piscopo  |  Jul 01, 2008  |  0 comments

With commercial clients turning more often to stock photos, many photographers are looking for ways to keep themselves in business. At the same time, art photography markets are looking for new and fresh images. These art photography clients can be the more traditional consumer markets such as galleries and individual collectors. They can also be the more commercial art clients...

Continue Reading >
The Photo Workshop Business; Teaching For Income, Opportunity, And A Way To Share The Craft
Business Trends
Maria Piscopo  |  Mar 01, 2008  |  0 comments

As image technology progresses, professional photographers face new challenges to build and expand their businesses. Finding new revenue streams and securing the maximum amount of promotional exposure can seem daunting. The industry keeps evolving and pros must evolve as well. Getting into photography workshops can be a source of income and a prime opportunity to generate business...

Continue Reading >
The Portrait Photography Business: From Kids To CEOs
Business Trends
Maria Piscopo  |  Sep 27, 2011  |  First Published: Aug 01, 2011  |  14 comments
While the destiny of the commercial photographer is still in the hands of the current corporate and advertising economy, the pro-active consumer portrait photographer seems to be doing well, even considering the times. Yet challenges remain from the shopping mall photo studio (26 photos for just $7.99!) to the DIY market, where everyone with a D-SLR gets in on the act.
Continue Reading >
The Power Of Publicity; Promotion Builds Potential Client Awareness
Business Trends
Maria Piscopo  |  Aug 01, 2008  |  0 comments

Publicity is one of the most overlooked areas of marketing for photographers. The protocol for obtaining this less conspicuous but very important promotional tool has three basic steps: submission of information about your work to the media; confirmation of acceptance; and final publishing. Publicity provides benefits without the high cost of ads or the labor-intensive effort of...

Continue Reading >

Pages

X