Maria Piscopo

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Business Trends
Update That Website—Now!
Maria Piscopo  |  Jan 01, 2007

Tips To Make Your Site A More Powerful Marketing Tool
The marketing and business aspects of websites is an ongoing process. Unfortunately, many photographers fall behind in keeping their websites up-to-date with new images, cleaner navigation, search engine optimization, and getting clients to respond to the site. It may be due to the purchasing aspect...

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Business Trends
Use Your Website As A Marketing Tool; An Interview With Veteran Shooter Gil Smith
Maria Piscopo  |  Oct 01, 2007

A 27-year photo veteran, Gil Smith (www.gilsmith.com) is an internationally-recognized advertising photographer specializing in high-action automotive and sports-industry images. Smith is currently one of Canon U.S.A., Inc.'s prestigious "Explorers of Light," a small group of professionals chosen to push the...

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Business TrendsNature Photography How ToNewsOutdoor Photography How ToWildlife Photography How To
Walking on the Wild Side: How to Turn Your Passion for Wildlife Photography into Profit
Maria Piscopo  |  Jul 05, 2016

For this month’s column, we look at how to turn your love for wildlife photography into a serious business. I interviewed the husband-and-wife team of David and Jennifer Hemmings who have been particularly successful in the wildlife photography field.

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Business Trends
Want To Be A Photographer’s Assistant?; Here’s How To Get Started
Maria Piscopo  |  Apr 01, 2010

All of the photography business owners I spoke with emphasized that they need good assistants as much as the assistants need them. They mentioned two things above all: do good follow-up when looking for work and, when you get a job, stay focused on the shoot. Another common concern was the lack of marketing information for the photo assistant trying to find work with a photographer. Hopefully...

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Business TrendsPhoto How To
Want To Work As A Photo Assistant?: A Great Start To A Career In Photography
Maria Piscopo  |  Sep 30, 2014

Beyond learning how to handle cameras and photo equipment, working as a photo assistant will teach you many lessons that will go a long way toward helping you build a successful career. Skills you’d most likely garner include learning about project management, studio protocols, location procedures, dealing with clients, preproduction and postproduction work, and more. These are all essential business skills and can often be learned only “on the job.” Indeed, talk to many established pros today and you’ll find that’s how they got their start.

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Business Trends
Websites: Best Practices; Marketing, Presentation, And Clients
Maria Piscopo  |  Nov 01, 2010

Every workshop I give, someone asks, “How important is a website for marketing my work?” Marketing with a website is still a relatively new technology compared with print marketing, and most pros agree it mainly serves as an addition to the marketing mix and does not replace other tools. If there’s one thing I learned when researching this story, though, it’s that we are...

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Business TrendsNewsWedding Photography How To
Wedded to It: How to Win in the Wedding Photography Market According to 3 Top Pros
Maria Piscopo  |  May 02, 2018

For our annual discussion on the business of wedding photography, I spoke to three wedding photographers who are finding success in doing what they love. One of the keys to their success is that their marketing ideas and tips illustrate top-of-mind awareness, which helps keep them foremost in their clients’ minds.

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Business TrendsNewsPhotographer ProfilesPortrait Photography How ToPortrait TipsWedding Photography How To
Wedding Tips: R. J. Kern On How to Be Creative & Competitive as a Wedding Photographer
Maria Piscopo  |  Mar 15, 2016

R. J. Kern is the owner and photographer of Kern-Photo, a Minneapolis-based wedding photography business. He started the company eight years ago after spending five years with the National Geographic Society. His wedding photography locations range from backyards to destinations around the world. He also teaches photography workshops and has won many awards, including making the “50 Top US Wedding Photographers”.

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Business TrendsOpinionPhotographer ProfilesSports Photography How To
What Killed Editorial Sports Photography?: You’ve Got To Hustle As A Sports Shooter These Days
Maria Piscopo  |  Nov 27, 2015

Professional sports photography for the editorial market is an endangered species. Unfortunately, a lot of it has to do with editorial clients turning away from the professional photographer to sports enthusiasts who are willing to trade their photos for season tickets.

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Business Trends
What’s New In The Wedding Business?; Challenges And Opportunities
Maria Piscopo  |  Aug 01, 2009

Successful wedding photographers have been through a lot of changes in the past year. Couples who turn to a professional (instead of someone’s cousin with a camera) are looking for more than ordinary snapshots. Today, you need to offer more style and greater value to maintain a successful business. Current industry trends for wedding photography styles include fine art, photojournalism...

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