Portrait Photography How To

It’s welcome news to any photographer when the look of their images becomes a distinct, signature style. That’s exactly what has happened to Benny Migliorino, whose specialty is environmental and location portraits. “A lot of people say that what I’ve become known for is dramatic lighting,” Migliorino acknowledges, “but I didn’t set out to be known for that—it’s just the way I like to light, and the way I want my photographs to look.”

Giving a more modern twist to tradition, a team of digital imaging specialists from the Smithsonian Institute created a 3D portrait of President Barack Obama using eight high-resolution sports cameras, six wide-angle cameras, and 50 custom-designed LED lights.

“You can’t go to a place like that and not be aware of the symbolism all around you,” Robert Rathe says of the northern Israeli town of Safed, where he spent a day exploring and looking for photographs.

Widely regarded as “a photographer’s photographer,” Gregory Heisler has been described as having “the mind of a scientist, the heart of a journalist, and the eye of an artist.” Known for his candor, humor, and generosity as a teacher, he is able to convey the most complex photographic concepts simply and elegantly. In the long-awaited Gregory Heisler: 50 Portraits (Amphoto Books, October 22, 2013, $40) he takes us on a guided tour of his innovative editorial images and iconic portraits, engagingly illuminated by his insightful and highly personal perspective.

When it comes to portraiture, celebrities are like everyone else, except that for editorial shoots your time with them is very limited. “I’ve literally had as little as 3 minutes and as much as 20 minutes with an individual,” Los Angeles-based photographer Michael Becker observes.

Does using social media as a marketing tool work for photographers? That’s what we aimed to find out by interviewing five photographers who have successfully used this particular marketing technique in very specific ways. Unlike advertising and direct mail, where you send out your material and wait for a response, and sales calls, which are more time-consuming, social media is a unique technique that can breed success, but only when properly and fully utilized. Many thanks to our photographers for taking the time and attention to share their thoughts and experiences (websites at end of column): Liz Cowie, Clark Dever, David Alan Kogut, Brad Mangin, and Chuck St. John.