Business Trends

With commercial clients turning more often to stock photos, many photographers are looking for ways to keep themselves in business. At the same time, art photography markets are looking for new and fresh images. These art photography clients can be the more traditional consumer markets such as galleries and individual collectors. They can also be the more commercial art clients...

Success, self-fulfillment, and philanthropy are common goals among professional photographers. Ingrained within us all is the desire to help others, but that lofty aspiration is sometimes beyond reach as we focus on maintaining a comfortable existence. How can you harness your talent and use it to help others while paying the rent at the same time? Is it possible to spread...

As digital technology grows it's critical for photographers to enlighten themselves about the most essential business and technical practices. The legalities associated with digital capture are quite different from film and need to be addressed in the everyday business of digital photo shoots. The work of the American Society of Media Photographers (ASMP), Universal...

Is your website working as hard as it could as an online portfolio? I have been back and forth for years with photographers and their clients on website marketing and not everyone agrees on their value. Certainly, websites are an important marketing tool when used as advertising--they broadcast your marketing message to potential clients. But how well do they work as...

A 27-year photo veteran, Gil Smith (www.gilsmith.com) is an internationally-recognized advertising photographer specializing in high-action automotive and sports-industry images. Smith is currently one of Canon U.S.A., Inc.'s prestigious "Explorers of Light," a small group of professionals chosen to push the...

When you fly commercial airlines these days, they always seem to make a point to say, "We know you have a choice in airlines, thank you for choosing us!" There are a lot of wedding photographers for prospective clients to choose from, but then again there is lots of business to go around. With the low-end wedding market taken over by "Cousin Jerry" with his...

Are you interested in taking action shots of youth sports events and selling pictures on-site? It can be a great way to start earning money with photography, and the market is more accessible than you might think.

Is There A Market In Your Area?
On-site event photography can be done as a business or as a weekend hobby; either way, it's...