Business Trends

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Maria Piscopo  |  Dec 01, 2003  |  0 comments

After a year of interviewing
successful photographers in diverse fields from action sports to fine
art for this column and my own marketing workshops, I'd like to
offer a few thoughts to help you plan to face thec...

Maria Piscopo  |  Nov 01, 2003  |  0 comments

Most photographers think
that selling their work is all about images--but that is not the
case, especially in today's commercial photography marketplace.
But if you are not selling images, what is theclient...

Maria Piscopo  |  Oct 01, 2003  |  1 comments

I never really believed in the term "overnight success" in photography that is, until I met one. Patrick Ecclesine's (www.ecclesine.com) achievements took actually a week or two and they were...

Maria Piscopo  |  Sep 01, 2003  |  1 comments

Many consumer (wedding/portrait)
photographers look at commercial photography projects and ask--is
that for me? The answer is yes, but only if you are willing to do some
homework. Unlike the consumer market whereyo...

The Editors  |  Sep 01, 2003  |  1 comments

Some ways to help offset the cost of your favorite pastime

There are lots of way to make money in photography, including selling and trading photo gear, processing film and making prints for other photographers, scanning images (slides, negatives and prints) and putting them on CDs for others, retouching photos, copying and restoring old photos, collecting collectible photographs...

Maria Piscopo  |  Aug 01, 2003  |  0 comments

Business Trends

Fine art photography sales is the one area so many photographers would like to explore because it has the ultimate advantage of showing your most personal work--and getting paid for it! Photography has always...

Maria Piscopo  |  May 01, 2003  |  0 comments

Business Trends

Though travel photography is one of the most sought-after careers in the business, it is difficult to get started and even harder to get established. As a business, it can be approached as both an...

Maria Piscopo  |  Apr 01, 2003  |  0 comments

Business Trends

Because you need a specific marketing message to sell to potential clients, most photographers base their business on the subject of the photograph such as people, products, and architecture. Some photographers...

Maria Piscopo  |  Nov 01, 2002  |  1 comments

For photographers, finding
new ideas for self-promotion is an ongoing business issue. In today's
competitive marketplace, you have to maintain a balance between what creative
ideas you plan and what you can really accomplish. To help you evaluate...

Maria Piscopo  |  Oct 01, 2002  |  0 comments

As many commercial photographers
will tell you, it has not been such a great year for business. Though
the consumer (wedding/portrait) shooter seems to be still building sales
and finding new clients, the commercial shooters have been looking for...

Maria Piscopo  |  Sep 01, 2002  |  0 comments

In the competitive business
of consumer photography, selling your personal style has always been the
way to improve sales and go to a higher level of pricing and clientele
for weddings and portraits. I get asked about this topic of "personal
st...

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