Today’s new technology and social media are bringing a change to the business and marketing of photographic services. The question is—how can it work for you? It is a very different means—one that you join and participate in rather than direct and control, as you often can with your traditional marketing media. New technology and the changing and developing expectations of your...

Today’s new technology and social media are bringing a change to the business and marketing of photographic services. The question is—how can it work for you? It is a very different means—one that you join and participate in rather than direct and control, as you often can with your traditional marketing media. New technology and the changing and developing expectations of your...

Guide Number (Standard Illumination Pattern, ISO 100) At 35/200mm Zoom...

Minimalist Lighting: Professional Techniques for Studio Photography; by Kirk Tuck; Amherst Media; $34.95; (ISBN-13: 978-1-58428-250-1)
Photographer Kirk Tuck uses his years of professional experience to take an in-depth look at studio photography. He dispels the myths by providing advice on purchasing the proper lighting equipment, even if you happen to be on a...

Minimalist Lighting: Professional Techniques for Studio Photography; by Kirk Tuck; Amherst Media; $34.95; (ISBN-13: 978-1-58428-250-1)
Photographer Kirk Tuck uses his years of professional experience to take an in-depth look at studio photography. He dispels the myths by providing advice on purchasing the proper lighting equipment, even if you happen to be on a...

When I was operating a commercial studio in Hollywood, California, my prized possession was a Swiss-made Broncolor 2400 ws power pack and three lamp heads.

When I was operating a commercial studio in Hollywood, California, my prized possession was a Swiss-made Broncolor 2400 ws power pack and three lamp heads.

Some of the most interesting new cameras are extended zoom models, lightweight units that have extremely long-range zoom lenses that make it possible to use a small camera to capture a distant subject. Extended zooms fall into two broad categories: compact models with 10- to 12-megapixel sensors and zoom ranges around 10-12x, which can fit into a pocket or purse, and slightly larger cameras...

Some of the most interesting new cameras are extended zoom models, lightweight units that have extremely long-range zoom lenses that make it possible to use a small camera to capture a distant subject. Extended zooms fall into two broad categories: compact models with 10- to 12-megapixel sensors and zoom ranges around 10-12x, which can fit into a pocket or purse, and slightly larger cameras...

When you need the power and versatility of a studio strobe for location shooting and environmental portraiture but don’t want to schlep around a large, heavy studio system, you can turn to a portable lighting kit.