Joe Farace

Digital Innovations
Imaging And Lighting Innovations; Lighting Your Way To A Million
Joe Farace  |  Oct 01, 2009  |  0 comments

“Light makes photography. Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography.”—George Eastman

Intense competition for price and market share in the photographic lighting business produces lots of copycat and me-too products, making real innovation a rare commodity. Gary Regester is perhaps...

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Lighting NewsLighting Reviews
Safari Luminations’ Pro Lighting Kits; Mix And Match To Meet Your Needs
Joe Farace  |  Oct 01, 2009  |  0 comments

Safari Luminations is a family of monolights and light-modification products aimed at the new shooter or someone getting started in studio photography.

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Lighting NewsLighting Reviews
Aurora’s Mini/Max; Affordable On-Camera Flash Light Modifiers
Joe Farace  |  Oct 01, 2009  |  0 comments

The Mini/Max family consists of two light banks that fit on the front of your shoe-mount flash.

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Digital Innovations
When You Need To Do More Than Just Print; Easy Editing, Snappy Art, And More Actions
Joe Farace  |  Sep 01, 2009  |  0 comments

“To err is human—and to blame it on a computer is even more so.”—Robert Orben

Wi-Fi and printing are two words I never expected to use together in a sentence, but after working with Epson’s (www.epson.com) Artisan 700 All-in-One I can’t imagine it any other way. For openers, the Artisan 700 is compact...

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Film Photography NewsFilm Photography Reviews
Kodak’s Ektar 100 Medium Format Film; If You Want That “Film Look,” Just Shoot Film!
Joe Farace  |  Sep 01, 2009  |  0 comments

At photokina in September 2008 Kodak announced its Professional Ektar film in 35mm format.

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Web Profiles
Kissing Frogs; Looking For Mr. Goodsite
Joe Farace  |  Sep 01, 2009  |  0 comments

“I don’t want life to imitate art. I want life to be art.”—Emad Hasan

When this column evolved from its former Website of the Month origins more than 10 years ago into what it is today, it was a simpler time, Internet-wise. Really good photographers’ homepages were few and far between, but now the web explodes with sites, some produced via the templates and...

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Lens NewsLens Reviews
Carl Zeiss Planar T* 85mm f/1.4 And Planar T* 50mm f/1.4; Lenses For Low-Light Photography And More…
Joe Farace  |  Aug 01, 2009  |  0 comments

There is no doubt that Carl Zeiss is one of the magical names in the world of optics and so the introduction of the Zeiss ZE lenses for analog and digital cameras is big news.

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Lighting NewsLighting Reviews
XOTOPRO’s QMM1; When A Ringlight Just Won’t Cut It
Joe Farace  |  Aug 01, 2009  |  0 comments

Everybody knows the best way to light macro-sized subjects is with a ringlight, right? But el problemo is that ringlights produce flat-looking lighting.

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Web Profiles
Starting Here, Starting Now; Predicting The Future For More Than 25 Years
Joe Farace  |  Aug 01, 2009  |  0 comments

“Scientists are saying the future is going to be far more futuristic than they originally predicted.”—Krista Now, Southland Tales

When Olympus announced the Four Thirds concept at PMA 2001, I was among the many members of the press who were, to put it in the most polite terms, skeptical. At the time, it seemed to me like a cure for no known disease, but I began to get...

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Digital Innovations
Welcome To Summer; The Warmth Of The Pixels…
Joe Farace  |  Aug 01, 2009  |  0 comments

“The warmth of the air, on a summer day.”—The Beach Boys

Clearly one of the most significant advantages of digital capture is that you get to see the results now! There’s no waiting; it’s instant gratification. Nowhere is this more important than when selecting a background for studio photography, even if your studio, like mine, is a temporary basement setup.

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