Pro Techniques

Winter is an extraordinary time in Yellowstone. Temperatures often plummet well below zero. Moisture ejected into the icy air from myriad thermal features creates a microclimate that turns into a wintry fairyland. The colder it becomes, the more pronounced these effects, and the more beautiful the surroundings become. Whether it’s wildlife, geothermal features, extraordinary scenery, or any combination thereof, Yellowstone National Park (YNP) is, hands down, one of the best places in the world to view and photograph these treasures.

Photographing families and large groups can strike fear into the hearts of many photographers. As for me, there’s nothing I’d rather do. I not only get to meet a lot of great people, but family groups are the most profitable portraits that I take. Everyone wants a copy of a good shot, and many of my family group photos result in the sale of a wall portrait or grouping with frames, plus several smaller prints.

“In 1938, aided by widespread publicity from Hine’s photographs, Congress passed the Fair Labor Standards Act that, in part, established more stringent child labor regulations.”
The slight 56-year-old man who appeared at the Empire State Building construction site in New York on a spring day in 1930 probably failed to impress the workers he’d been hired to photograph. The 4x5 Graflex Lewis Wickes Hine carried seemed outsized in his hands. His thick, owlish glasses and demeanor contributed to the accurate impression that he was or had been a schoolteacher.

Gerald Hill has been involved in photography for over 37 years and often explored creative work while employed in the aerospace industry in Wichita, Kansas. In 2003 he began to exhibit in several galleries that sold his landscape images, many shot in western states. Hill recognized that a grounding in art is essential to making effective photographs, and he made time to take classes with artist Charles H. Sanderson, who encouraged him to consider photography as his means of self-expression, and to learn the basics of visualization so he could capture his subjects with greater impact. As Hill went deeper into his studies he saw results: his compositions became both more dynamic and more personal.

I learned photography in the film days, and when the huge change to digital came along, I changed not only my gear but the way I see. I used to have to see in terms of very specific criteria of what would work within the ISO range of my film and what the film could record in terms of light and shadow. Low ISOs meant I couldn’t get enough depth of field, or a tripod was needed, or I had to light something because there wasn’t enough information in pictures that had incredible shadow detail. High ISOs often meant an unacceptable level of grain and bad color rendition. As a result I passed up a lot of situations that got my attention but were beyond the capability of my film to capture.

One of my favorite books as a child was Eric in the Land of the Insects, written by the Dutch author Godfried Bomans. In this humorous fantasy, 9-year-old Eric enters the landscape painting that hangs on his wall and discovers a world of man-sized wasps, bees, butterflies, and other insects that are stunningly similar to the world of humans. Once photography became a part of my life my world was populated with grasshoppers, spiders, snails, flies, dragonflies, and butterflies—Eric’s world.

Does using social media as a marketing tool work for photographers? That’s what we aimed to find out by interviewing five photographers who have successfully used this particular marketing technique in very specific ways. Unlike advertising and direct mail, where you send out your material and wait for a response, and sales calls, which are more time-consuming, social media is a unique technique that can breed success, but only when properly and fully utilized. Many thanks to our photographers for taking the time and attention to share their thoughts and experiences (websites at end of column): Liz Cowie, Clark Dever, David Alan Kogut, Brad Mangin, and Chuck St. John.