Pro Techniques

In 1987, my friends Julie and Jim bought the 12-room, three-story Victorian in which they’ve raised their daughters, Megan and Emily. Early on they researched the house and the Connecticut mill town in which it’s located. They found maps that indicated the house had been built between 1870 and 1875; town records revealed much of the chronology of ownership. Over the years they renovated the kitchen and one of the bathrooms, stripped layers of paint from woodwork and doors, replaced wallpaper and made restorations and repairs. They came to realize that the original floor plan of the house was pretty much intact, though there seemed to be some changes they couldn’t quite figure out. And Julie, Jim, Megan, and Emily—they like to figure things out. Often they thought, if only there were photographs of the old house.

Andy Marcus and son Brian are second- and third-generation portrait and wedding photographers. Their New York City studio, Fred Marcus Photography & Videography (www.fredmarcus.com), continues a tradition of dedicated service established by Fred Marcus back in 1941. “Back then my dad would use a 5x7 view camera for studio work and could be seen shooting portraits in bridal salons in the prestigious Bergdorf Goodman and Saks Fifth Avenue, among other venues,” Andy recalls. “When he shot weddings, he’d bring a Speed Graphic to the event—and flashbulbs.”

In his new book, Wes Kroninger’s Lighting (ISBN: 978-1-608952-54-0, Amherst Media, $34.95 US), the author and photographer draws on his experience as a portrait, commercial, and editorial photographer to present strategies that will help photographers bring out the beauty and character in all of their subjects—from kids, to businessmen, to fashion models.

What I want to capture in my photography can be expressed as the character of a place. I have to aim for images beyond “this is what it looks like here” because in my business photos have to tell stories, have to illuminate, even educate; my images should always reveal something of the culture, the history, and, most important, the lives of the people.

“Earlier this year, I was invited by JIB TV in Tokyo and Olympus, Japan to help document the recovery taking place after the terrible earthquake and tsunami that hit the northeast part of the country in March 2011. I agreed to do it even though I knew it would be a traumatic experience.

Portrait photographers are responsible for a lot of happiness among a wide variety of people, because well-done family pictures grow more valuable yearly. They usually portray infants, seniors, friends, and relatives, though sometimes portraits are interpretations of unusual subjects. Thomas Balsamo knows this because he has 30 years of experience photographing families and children. His work has also led him to a personal project that originated when his good will and curiosity were extended toward individuals or groups who found their portrait sittings emotionally and psychologically unusual, as well as uplifting.