Pro Techniques

As technology changes so do methods of presentation. In this article I set out to discover what type of portfolio photographers have found work best and, from the buyer’s perspective, what type or types they prefer. As I conducted the interviews among art directors, photo reps, and photographers it all began to boil down to this: how do you get your work seen by potential clients and how do you craft an effective portfolio that makes sense to them and represents your craft and passion?

Widely regarded as “a photographer’s photographer,” Gregory Heisler has been described as having “the mind of a scientist, the heart of a journalist, and the eye of an artist.” Known for his candor, humor, and generosity as a teacher, he is able to convey the most complex photographic concepts simply and elegantly. In the long-awaited Gregory Heisler: 50 Portraits (Amphoto Books, October 22, 2013, $40) he takes us on a guided tour of his innovative editorial images and iconic portraits, engagingly illuminated by his insightful and highly personal perspective.

It is probably true that a photographer, through almost single-minded devotion to a place, can help make it known, understood, and appreciated. But the converse is also true. A place can make a photographer. Its beauty, its landscape, its human dimensions, its impact on the creative spirit can mold or shape a photographer—both as artist and person. That’s been the experience of fine art photographer William Davis in his 45-year symbiotic relationship with Northern New Mexico and the small town of Taos.

Sunstars are a great way to fill an otherwise boring, cloudless blue sky with a feeling of drama and excitement. They are often a way to add a compositional element that helps draw a viewer into a scene. Technically, any light source can create a “sunstar” as long as it is a tiny point of light and the camera is set correctly. We often see the star effect in shots of buildings with their lights twinkling at dusk, or the moon in the night sky. Most commonly we see star patterns when the sun is setting on the horizon, but in this case we only see half of the sunstar because the other half is being blocked by the horizon.

There I was, 20 years old behind the sideline barricade of an arena football game clutching to my now outdated Canon EOS 20D with a 200mm lens slapped on it. I raced back and forth behind the separating wall with a cluster of other photographers—feverishly snapping off images as the players sprinted up and down the field and crashed into one another and off the barriers. It was my first sporting photo assignment.

One of the primary differences between a photograph and the real world is that reality has three dimensions: height, width, and depth. Your photos, of course, only have two—height and width. Any depth that exists in a photograph is purely an optical illusion. Even if you were able to create a print that was the exact same size as the scene (and wouldn’t that be fun) it would still pale beside the real thing because of the lack of that third dimension.

“The first questions I ask myself, after receiving the layouts from the art director, are: how can I make this my own, what can I add to it?” Active lifestyle photographer Rod McLean continues: “When we select the final locations and talent, the ideas become clearer. During a tech scout, we’ll shoot various views of the location, create rough comps, and talk about the possible scenarios: the best time to shoot, the props and wardrobe, etc. We all have to have a clear idea what we’ll be shooting and how the final images are going to look because we’ll be setting up the first shot in the dark, waiting for the morning light.”