News

Fujifilm just announced the Fujinon XF 35mm F/2 WR lens and XF 1.4x TC WR teleconverter. Both new optics will be on display at PhotoPlus Expo in New York City this week where visitors will be able to “kick the tires” on the new glass with a free loan program during the show

Fujifilm has introduced two new macro extension tubes for its line of X-Series interchangeable lens cameras and a launch date for its major firmware update and PC tethered shooting software HS-V5 for the FUJIFILM X-T1 (Graphite Silver) and X-T1 (Black) cameras. The updates offering additional features and enhanced controls will also be made available for the Fujifilm X-E2, X-E1, X-Pro1and X30.

Fujifilm has finally done it. 

Fujifilm U.S.A., Inc. is pleased to announce a new promotion that enables professional
event, school, and directory photographers to purchase an entire S5 Pro commercial
studio system kit, complete with bar code reader, at a price of $2399.95. Available
through authorized Fujifilm dealers, this promotion represents a savings of $360
on the original price.



The S5 Pro's new bar code reader functionality combines with unique features
such as password protected feature and control lockout, film simulation modes,
iTTL commander flash control, and white balance and color fine tune adjustments.
In addition to the renowned Super CCD SR Pro color accuracy and high quality JPEG
modes, the FinePix S5 Pro is quickly becoming the camera of choice for professional
event, school and directory photographers.



At the heart of the FinePix S5 Pro is Real Photo Technology Pro, which combines
the Super CCD SR Pro sensor and the new RP Processor Pro, and allows for the wide
dynamic range with smoother tonality from brightest light to darkest shadow. The
S5 Pro offers six preset dynamic range settings for expanded dynamic range between
100% and 400% and three new variations of the original film simulation modes pioneered
in the FinePix S3 Pro have been added (five modes in total).



Of particular appeal to event and school photographers is the ability to attach
a bar code reader wand directly to the FinePix S5 Pro via the 10-pin serial port
on the camera. Bar codes are stored directly in the image file's EXIF header
so that images can later be linked to a school, hotel, cruise ship or other name
database. The FinePix S5 Pro also offers an innovative password protected menu
and button lock down system that enables flawless deployment in a multiple photographer
environment, thus reducing errors caused by changing the camera's programmed
setup.



In addition, Fujifilm is also offering professional photographers a free copy
of Fujifilm HyperUtility HS-V3 and Pantone Huey Pro with purchase of the S5 Pro
Body Only Kit, a savings of $240 with mail-in rebate.



For more information on the FinePix S5 Pro, visit www.fujifilmusa.com.

Fuji has introduced three new digicams at PMA 2006, the FinePix F30, the FinePix
F650, and the FinePix A600. Perhaps the most interesting is their new FinePix
F30. It incorporates Fujifilm's second era of Real Photo Technology, containing
a sixth generation Super CCD sensor and the RP Processor II. This 6.3 MP FinePix
F30 is the world's first point-and-shoot digital camera for consumers with full-resolution
ISO equivalency speeds as high as 3200 - a setting previously reserved for higher-end
professional digital camera models. Higher light sensitivities allow the FinePix
F30 to shoot with faster shutter speeds, which lessen the likelihood of blurred
pictures. In addition, the F30 is said to have a battery that can deliver 500
pictures on a single charge.



A new flash system, called i-Flash, works in tandem with Real Photo Technology
to intelligently read available light and adjust its power accordingly for proper
contrast. This coordinated action exposes subjects more accurately, adjusting
intensity and focus point by measuring a variety of environmental scene factors
to ultimately capture an image as your eye sees it.



On the film front, Fujifilm commemorates the 20th Anniversary of its invention
of the One-Time-Use Camera with the introduction of QuickSnap 1000. The new QuickSnap
1000 models are preloaded with new 1000 speed Fujicolor film with Fujifilm's patented
4th Color Layer Technology -- the highest speed film of any One-Time-Use Camera
in the U.S. today. They are available in Flash, Colors (Blue, Red and Purple)
and Outdoor versions and provide several important benefits for consumers including
a flash range extended to 17 ft. (except for Outdoor model), better action shots
and less blur than other Fujifilm models, and better pictures in low light.



Fujifilm has also introduced Fujichrome T64 Professional Film, a new ISO 64 tungsten-type
color transparency film that delivers ultra-fine grain and optimum tonal scale
and gradation under tungsten lighting. Fujichrome T64 Professional incorporates
new-generation color couplers and Multi-Color Correction Layer Technology that
ensure pure, accurate color reproduction. This film is ideal for a wide range
of product shots, interiors, furniture, architecture, certain medical imaging
needs and other professional applications requiring tungsten lighting. The new
film also possesses excellent color image stability.



And, an increasing rarity at any photo show, Fujifilm has also introduced two
new 35mm film cameras.The Fujifilm Clear Shot V ll, with manual film advance and
manual flash, and Clear Shot M ll, with Automatic Film Advance and Rewind and
Automatic Flash feature focus-free Fujinon lenses and Red-Eye Reduction and offer
big, bright viewfinders for easy photo composition.

www.fujifilm.com.

Fujiflim has introduced the new compact Fujinon XF90mm F2 R LM WR, a weather-resistant, fast-aperture prime lens designed to  deliver sharp images with rich bokeh, at all aperture settings. The Fujinon XF90mm F2 R LM WR (137mm in 35mm format equivalent) uses an optical construction of 11 elements in 8 groups (including 3 ED glass elements) that minimizes vignetting and creates bokeh thanks to the rounded diaphragm.