LATEST ADDITIONS

Purchasers of the promotional boxes of Ilford Multigrade IV Deluxe Photographic
paper will find three rolls of 36-exposure Ilford HP5 Plus film included at no
extra charge, along with a invitation to accept the challenge of producing an
image worthy of printing on the iconic boxes of Ilford paper.



The HP5 Plus Challenge, which applies only to Canada and the USA, runs until May
31, 2007, and is open to any Photographer using Ilford HP5 Plus. The special promotional
boxes of Ilford Multigrade IV RC Deluxe, which are available from all Ilford Photo
dealers while supplies last, include three free rolls of HP5 Plus film, whether
or not the purchaser is willing to take up the challenge.



Given all the Photographic benefits provided with this film, the Ilford HP5 Plus
Challenge is simply a matter of finding the ideal location or subject and conditions,
and capturing it for history, then basking in the glow of being able to tell future
generations still storing paper in the legendary Ilford boxes, "I did that."



In addition to the kudos attached to having an image recorded in this way, the
winner will receive $1,250 of prize money, with the runners-up receiving $500
and $250 respectively for second and third places.



The subject matter of entered images (maximum 10 prints) is entirely open to the
Photographer, but they must be shot on Ilford HP5 Plus film and printed on Ilford
black-and-white Photographic paper, un-mounted and no larger than 8x10ins.



Winning prints will be selected by a panel of judges, which will also consider
the suitability of the image in the square format used on Ilford boxes. The winning
entries will be announced on June 30, 2007. Full competition entry details can
be found on the Ilford Photo website at www.IlfordPhoto.com/hp5pluschallenge
or obtained by calling the HP5 Plus Challenge hotline: 201-471-0230.



Full details of Ilford HP5 Plus film, Ilford Multigrade IV Deluxe paper and all
Ilford Photo black-and-white products can be found at www.IlfordPhoto.com.

...

Fujifilm U.S.A., Inc. is pleased to announce plans to re-introduce an ISO 50 Fujichrome
Velvia professional film, tentatively named Velvia II. Fujichrome Velvia (RVP
50) was the first high color saturation, high contrast transparency E-6 compatible
film when it was introduced in 1990 and was a favorite among photographers. Its
discontinuation was announced last year due to difficulties in procuring some
of the raw materials used to produce the emulsion.



As a result, Fujifilm research and development teams have developed substitute
raw materials and new manufacturing technologies that enable the company to restart
production. The new film is expected to be available in late spring 2007. The
characteristics of the new emulsion will mirror that of the previous product.



www.fujifilmusa.com
...

The new Sekonic L-758DR DigitalMaster is the world's first multi-function
light meter than can be programmed to match the sensitivity of digital camera
sensors or types of film for perfect exposure control. The L-758DR DigitalMaster
offers all the features found on the popular L-558R DualMaster, however, that's
where the similarities end. From its inception, the L-758DR has been designed
from the ground up to address the needs of today's digital photographers.

...

Popabrella is a uniquely designed umbrella and mount system that connects directly
to the tripod socket of any compact point and shoot digital or digital video
camera. Popabrella can be adjusted to just about any position because of its
patented 360° ball-socket and slide system. It not only helps to protect
your camera from the elements but it can also be used as an excellent tool for
reducing lens flare. Popabrella can also easily mount to any standard tripod
and will fold up into a convenient size that will tuck neatly away into your
camera bag.

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