Touching Commercial Shows Why Photos Are So Vital to Preserving Memories

As photographers, we obviously see the importance of capturing images and printing them out. It’s a way to preserve a memory so you can cherish it for a lifetime.

But in a fast-paced world of constant breaking news, trivial social media updates, and irritating sound bites, it’s easy for some folks to forget the value of great photography. That’s why excellent commercials like the touching clip below from Swiss photo printing company ifolor are so refreshing.

The short 45-second spot tells the story of how an elderly couple first met and how a photographer was able to capture the moment for them that has lasted a lifetime.

Watch it below but make sure you have a box of Kleenex on hand.

(Via PetaPixel via Resource)