Maria Piscopo

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Maria Piscopo Posted: Mar 01, 2005 0 comments

To answer some current technical questions on the digital aspects of the business side of stock photography, we talked to three industry veterans: Rohn Engh of PhotoSource International (www.photosource.com), Rick Rappaport, owner of Rick Rappaport Photography (http://www.rickrappaport.com"...

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Maria Piscopo Posted: Feb 01, 2005 Published: Feb 04, 2005 0 comments

Whether you have been in business two years or 20, it can still be discomforting and difficult to discuss pricing if you don't know what to say and when to say it. Getting paid what you want is all about what you do and say at the beginning of a client relationship. It is very hard to try and change later. To get paid what you want you will need a clear and concrete...

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Maria Piscopo Posted: Jan 01, 2005 0 comments

The best source for new business is still the last client you worked with. It can be 5-10 times more expensive to be constantly looking for new clients as it is to keep the ones you already have. It is more expensive because you will have increased marketing costs (and spending overhead) when it takes 10 clients to bill 10 jobs and you are constantly marketing for jobs instead of...

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Maria Piscopo Posted: Dec 01, 2004 0 comments

All Photos © 2004, Steve Mitchell, All Rights Reserved

Digital event photography is providing high-quality photos with a quick turnaround time at an event where people are highly motivated to buy photos as a momento. With the proper equipment and marketing, this profit center could be added to any type of photography business. For commercial photographers, these...

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Maria Piscopo Posted: Nov 01, 2004 0 comments

How do you make the transition from hobbyist to professional? What are some of the basic requirements for success? How can you get a competitive edge? How do you get started? These are always questions I get asked in my own seminars and workshops. For some answers, I interviewed Chuck DeLaney, professional photographer for 25 years and Dean of the New York Institute of...

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Maria Piscopo Posted: Oct 01, 2004 0 comments

Photos © 2002, Robin Hill, All Rights Reserved

From the start, everything about this photographer's success story fascinated me. First, Robin Hill was born in Nottingham, England (home of the legendary Robin Hood), and moved from England to Miami, Florida. Talk...

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Maria Piscopo Posted: Sep 01, 2004 0 comments

Networking for your photography business means connecting on three different levels: with your client network, your community network, and your peer network. To illustrate this, I selected, Women In Photography International (WIPI), to explore the business opportunities a networking organization...

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Maria Piscopo Posted: Aug 01, 2004 0 comments

I often speak on the topic of "Marketing in Today's New Economic Climate" and when looking at the topic of client diversification and expanding your photo markets, fine art photography keeps coming up as a viable addition to your...

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Maria Piscopo Posted: Jul 01, 2004 1 comments

Always looking for a competitive
edge in today's marketing, I came across an unusual program for
promoting photographers called AtEdge. What makes this promotion special
is the entire program is limited to 150phot...

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Maria Piscopo Posted: Jun 01, 2004 0 comments

I have seen a lot of web
pages from photographers in my role as photo rep, writer, and consultant,
so it was especially rewarding to spend some time with photographer
Rick Etkin and discuss his new website,

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