Maria Piscopo
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Business Trends
Maria Piscopo Jun 01, 2007 0 comments

Twenty years ago, business software for photographers was limited. The move from paper to software was a big and risky leap of faith. We talked with a number of photographers to get their take on how, and if, software holds the key.

Geoff Manasse (www.manasse.com): I'm the sort of software user...

Pro Techniques
Maria Piscopo May 01, 2007 1 comments

The legal issues of privacy rights and copyrights in photography are usually not covered thoroughly enough in photo schools. Many professionals don't take the time to learn the law. This often leads to confusion and chaos when photographers start selling their work. Whether you are part-time or full-time, amateur or pro, one of the most important legal issues you will...

Business Trends
Maria Piscopo Apr 01, 2007 0 comments

Your "marketing mix" is your plan for the variety of ways to keep your name and your work in front of prospective clients, and to help grow your business. Most photographers will do an ad, promo piece, or mailing now and then. These contacts are good but you need all these marketing tools in a "mix" that will tie them together to get the best results.

Business Trends
Maria Piscopo Mar 01, 2007 0 comments

Just as you thought everything is swinging to online promotion, a new type of printed portfolio book has finally broken through and onto the scene. The printing of an actual "coffee-table" book as a portfolio uses the latest technology as a business tool for you to market your services. Presenting prospective clients with a beautifully bound and printed book makes a...

Business Trends
Maria Piscopo Feb 01, 2007 0 comments

As a way of building their business, photographers often ask me about working with a rep. As an art/photo rep, I deal with the commercial clients for the "talent" I represent. Being this rep means handling the selling, pricing, negotiating, and scheduling while the photographer concentrates on the creative aspects of the assignment. Most photographers are asking me...

Business Trends
Maria Piscopo Jan 01, 2007 0 comments

Tips To Make Your Site A More Powerful Marketing Tool
The marketing and business aspects of websites is an ongoing process. Unfortunately, many photographers fall behind in keeping their websites up-to-date with new images, cleaner navigation, search engine optimization, and getting clients to respond to the site. It may be due to the purchasing aspect...

Business Trends
Maria Piscopo Dec 01, 2006 0 comments

In today's competitive marketplace for your photography services, new technologies in print services are emerging to help you find and reach potential clients. Using a service combination of design, list purchasing, custom quality printing, and even mailing the postcards for you, companies such as Modern Postcard (

Business Trends
Maria Piscopo Sep 01, 2006 0 comments

What's new in the stock photography business? As most photographers already know, the business of stock photography has changed dramatically in the last five years. It no longer can be supplied with photos left over from an assignment or old photos sitting in a file drawer. Stock photo sales can be a potential profit center, but only for those willing to put in the time and...

Business Trends
Maria Piscopo Aug 01, 2006 1 comments

Specialty Imaging International (www.specialty-imaging.com) was founded by Ben Crosby in 1999 after selling Sports Imaging, a photo business specializing in amateur sports youth league team and individual photos. Crosby started Specialty Imaging International in Salt Lake City with a focus on the corporate event...

Business Trends
Maria Piscopo Jul 01, 2006 0 comments

Stop. Look. Listen. You learned it when you were a little kid and it is good advice today. We are all so busy doing our photography that we often don't make the time to do our job of running a business. Part of any good business plan is scheduling a mid-year marketing update. It's a reality check--where have you been, where are you now, where are you going?
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