Maria Piscopo

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Maria Piscopo Posted: Dec 01, 2007 0 comments

Is your website working as hard as it could as an online portfolio? I have been back and forth for years with photographers and their clients on website marketing and not everyone agrees on their value. Certainly, websites are an important marketing tool when used as advertising--they broadcast your marketing message to potential clients. But how well do they work as...

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Maria Piscopo Posted: Nov 01, 2007 0 comments

With such a strong balance of business and photographic skills, Bill Bachmann is the successful author of five books, his two newest books being Images of Woman and Send Me Anywhere. He is also a best-selling stock photographer.

Bachmann was destined from childhood to be a photographer; his mother was a photographer and writer and gave him a Brownie...

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Maria Piscopo Posted: Oct 01, 2007 0 comments

A 27-year photo veteran, Gil Smith (www.gilsmith.com) is an internationally-recognized advertising photographer specializing in high-action automotive and sports-industry images. Smith is currently one of Canon U.S.A., Inc.'s prestigious "Explorers of Light," a small group of professionals chosen to push the...

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Maria Piscopo Posted: Sep 01, 2007 0 comments

You know what you would like to do as a photographer--everything! But for your own marketing purposes, "everything" covers too wide a range of subjects. Clients of photographic services are really only interested in what they need. There are no clients who hire for "everything." With that in mind we asked a variety of clients what they look for when...

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Maria Piscopo Posted: Aug 01, 2007 0 comments

When you fly commercial airlines these days, they always seem to make a point to say, "We know you have a choice in airlines, thank you for choosing us!" There are a lot of wedding photographers for prospective clients to choose from, but then again there is lots of business to go around. With the low-end wedding market taken over by "Cousin Jerry" with his...

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Maria Piscopo Posted: Jun 01, 2007 0 comments

Twenty years ago, business software for photographers was limited. The move from paper to software was a big and risky leap of faith. We talked with a number of photographers to get their take on how, and if, software holds the key.

Geoff Manasse (www.manasse.com): I'm the sort of software user...

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Maria Piscopo Posted: May 01, 2007 1 comments

The legal issues of privacy rights and copyrights in photography are usually not covered thoroughly enough in photo schools. Many professionals don't take the time to learn the law. This often leads to confusion and chaos when photographers start selling their work. Whether you are part-time or full-time, amateur or pro, one of the most important legal issues you will...

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Maria Piscopo Posted: Apr 01, 2007 0 comments

Your "marketing mix" is your plan for the variety of ways to keep your name and your work in front of prospective clients, and to help grow your business. Most photographers will do an ad, promo piece, or mailing now and then. These contacts are good but you need all these marketing tools in a "mix" that will tie them together to get the best results.

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Maria Piscopo Posted: Mar 01, 2007 0 comments

Just as you thought everything is swinging to online promotion, a new type of printed portfolio book has finally broken through and onto the scene. The printing of an actual "coffee-table" book as a portfolio uses the latest technology as a business tool for you to market your services. Presenting prospective clients with a beautifully bound and printed book makes a...

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Maria Piscopo Posted: Feb 01, 2007 0 comments

As a way of building their business, photographers often ask me about working with a rep. As an art/photo rep, I deal with the commercial clients for the "talent" I represent. Being this rep means handling the selling, pricing, negotiating, and scheduling while the photographer concentrates on the creative aspects of the assignment. Most photographers are asking me...

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